Fast growth of CashKaro, funded by Kalaari, projected in FY25; aims to achieve profitability within the next two years.
In the world of affiliate commerce, two platforms have been making waves – CashKaro and EarnKaro. These platforms, which have seen a surge in growth, have collectively attracted investments from notable investors such as Kalaari Capital, Affle Global, Korea Investment Partners, and others.
The accelerated revenue growth of these platforms has led to an increase in commissions collected. One of the key factors contributing to this growth is the premium content exclusive to members. However, no details are provided about the nature or type of this premium content.
To access this premium content, users must become members. Membership is available for a premium fee, but the cost of becoming a premium member remains undisclosed. Existing members can log in to access this content.
Despite not providing information about the number of premium members or the growth of the premium member base, the success of these platforms is evident. In the financial year ended March 2025, sales directed to partner websites for CashKaro and EarnKaro reached an impressive Rs 6,000 crore ($684 million).
These investors, including Kalaari Capital, Affle Global, Korea Investment Partners, and others, have collectively contributed over Rs 250 crore to CashKaro and its sister platform, EarnKaro. This funding has supported their growth and expansion into various verticals such as finance, Direct-to-Consumer (D2C), and loans.
CashKaro and EarnKaro are not the only platforms that have seen significant growth. They join the ranks of other affiliate commerce platforms that are thriving in today's digital marketplace. As these platforms continue to grow and evolve, it will be interesting to see how they further develop their premium content offerings for their members.
