Gaming company Push expands its influence in the Spanish market through a partnership with Bally's Interactive
Push Gaming Expands European Presence with Bally's Interactive in Spain
In an exciting development for the iGaming industry, Push Gaming has announced its expansion into the Spanish market. This strategic move is part of the company's broader growth strategy to appeal to a wider range of markets and player profiles.
The collaboration between Push Gaming and Bally's Interactive marks a significant step for both parties. According to Joanna Wren, Senior Commercial Operations Manager at Push Gaming, "We are confident in the partnership with Bally's Interactive for a successful future in the Spanish market."
Online casinos were the primary source of revenue in Spain in 2024, generating €730.7 million in Gross Gaming Revenue (GGR), up 17% from the previous year. The Spanish market saw record-breaking performance, with GGR reaching €1.45 billion. Slots contributed €472.2 million to the total GGR in online casinos in Spain in 2024.
Bally's Interactive believes that Push Gaming's content will attract players and help maintain their success in the Spanish market due to its alignment with their commitment to providing high-quality and entertaining casino content. Richard Harris, CCO at Bally's Interactive, expressed his excitement about introducing Push Gaming titles to their platform in Spain.
Push Gaming's localisation strategy, combined with its exciting slot content, is expected to ensure its titles resonate strongly with players in Spain. The company aims to achieve significant market share in Spain by developing a game range that caters to a wide variety of player profiles while maintaining high quality.
This partnership showcases Push Gaming's commitment to its ambitious growth strategy. The game developer has strategically focused on supporting its partners in newly regulated and key existing markets to achieve significant market share. This latest launch will enable Push Gaming to further harness the impact of iGaming in Spain.
Bally's Interactive now has access to Push Gaming's library of games, including titles like Jammin' Jars, Wild Swarm, and Wild Swarm Triple Hive. The collaboration between the two companies has been expanded to the Spanish market, and it is expected to boost Push Gaming's confidence in the Spanish market.
This strategic move by Push Gaming is part of a broader growth strategy to appeal to a wider range of markets and player profiles. The partnership between Push Gaming and Bally's Interactive is seen as a strengthening of their relationship and a boost to Push Gaming's ambitions in the Spanish market.
