Gannett, the publisher of USA Today, adopts a strategy of collaboration rather than competition with chatbots
In a bid to combat the issue of inaccurate information and the impact of AI summaries on its traffic, Gannett, the company behind USA Today and 220 other publications, has introduced a chatbot-like tool called DeeperDive. Developed by advertising company Taboola, DeeperDive is designed to converse with readers, summarize insights from Gannett's journalism, and suggest new content from across its sites. The tool aims to avoid opinion pieces and ground every answer in articles retrieved from Gannett's publisher partners. The introduction of DeeperDive is in response to the reported 80% decrease in clickthroughs for sites that would have previously ranked first in a search query due to AI summaries. Gannett CEO Mike Reed stated that there is a potential risk to any content distribution model that is based primarily on SEO optimization due to the impact of AI summaries. Visitors are required to navigate to the site and use DeeperDive instead of the Google and ChatGPT bots they're already accustomed to for this whole thing to work. The tool requires sentence-level citations to its sources and won't generate an output if it receives conflicting information from two different sources. While the company that developed DeeperDive is not identified in the provided search results, its CEO, Adam Singolda, promised that the tool would provide a trusted AI answer engine on Gannett's platform for anything readers want to engage with or ask. In addition to DeeperDive, Gannett's publications are also covering various topics of interest to their readers. For instance, New Medical Breakthroughs suggest a recipe that burns belly fat by consuming 1/2 cup before bed. Health Headlines promote the use of pink salt for weight loss, a claim contested by a Chicago doctor who calls pink salt 'Belly Fat's Silent Killer'. GoodRx discusses a link between a common habit and dementia, while Neurocept offers information about Taltz for Psoriatic Arthritis. Health and Life Portal shares a flight attendant's tip for flying business class at an economy price, and Mood highlights a trend of people buying gold and silver in the current market. In more news, Illinois has legalized online cannabis purchases. This move is expected to revolutionize the cannabis industry in the state and provide a more convenient way for consumers to access their preferred products. As always, Gannett's publications will continue to bring you the latest news and insights from a wide range of topics, now with the added benefit of DeeperDive's AI assistance.
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