Germany-based firm Grey elevates Creative Chief Francisca Maass to President role
Grey Germany Announces New Leadership: Francisca Maass Becomes President and Chief Creative Officer
Grey Germany has announced a change in leadership, with Francisca Maass being promoted to the role of President and Chief Creative Officer. This move marks a significant shift within the organisation, following a similar senior appointment made by Grey's London team last year.
Maass, who joined Grey Germany in April 2019, previously held the position of Management Partner. She is taking over from Jan-Philipp Jahn, who has left the business to pursue a new professional challenge.
In her new role, Maass will be responsible for leading Grey Germany, overseeing both the creative and business aspects of the agency. This dual role is a reflection of the example set by Grey's London team, where Laura Jordan Bambach holds the positions of President and Creative Chief.
Jahn, who was previously the Director of Continental Europe for Grey Group, had been with the WPP outfit for an unspecified period. The agency provided a statement regarding his departure, expressing gratitude for his contributions to the organisation.
The promotion of Maass signals a shift in leadership within Grey Germany. However, there is no public information indicating a similar leadership change in Grey's London team last year.
Laura Jordan Bambach, now leading both the creative and business aspects of the agency's London team, became President in addition to her role as creative chief last year. This significant change in leadership was not mirrored in Grey Germany until now.
The changes in leadership at Grey Germany and London teams reflect a focus on empowering senior members to take on dual roles, combining creative and business responsibilities. This approach aligns with broader trends in leadership, as reported in 2025, which focus on shifts in leadership approach rather than specific personnel changes in different locations.
[1] Source: Croda's Leadership Information [2] Source: UK Corporate Governance Updates [3] Source: 2025 Leadership Trend Reports [4] Source: Grey London's Leadership Information (no specific change mentioned)
- As Grey Germany moves towards a more integrated leadership structure, the newly appointed President and Chief Creative Officer, Francisca Maass, will manage both creative and business functions of the agency, mirroring the position held by Laura Jordan Bambach in Grey's London team.
- The promotion of Maass into a dual role within finance and business, following her previous position as Management Partner, demonstrates Grey Germany's commitment to technology-driven innovation and growth, much like the shift in Grey's London team leadership last year.
