GfK Spain & Minderest Revolutionize E-commerce Price Monitoring
GfK Spain, in collaboration with Minderest, has introduced advanced price monitoring technology for the e-commerce sector. This move aims to provide a comprehensive overview of digital shopping in Spain and deep insights into evolving consumer behaviour.
The alliance will enable real-time tracking of customer journeys in e-commerce, focusing on user-centric aspects and conversion details. This comes at a time when e-commerce has seen a significant boost in Spain, with over 10% of online buyers being first-time purchasers during the Covid-19 pandemic.
GfK, a leading research consultancy, operates in Madrid through its Retail and Technology division. While specific collaborations are not publicly disclosed, GfK's market research activities may involve partnerships with companies in the e-commerce industry. The company is also analysing the attribution of different consumption media to understand the decision-making process in e-commerce purchases.
GfK Spain's alliance with Minderest brings cutting-edge price monitoring technology to the Spanish e-commerce sector. By tracking customer journeys and understanding consumer behaviour, the research consultancy aims to provide valuable insights for businesses to control pricing strategies and enhance the online shopping experience.
