Globo Consolidates Grass Valley Alliance in Anticipation for the Arrival of TV 3.0
Globo, the Brazilian broadcaster, is taking a significant step forward in its technology transformation program by expanding its production operations with Grass Valley's Agile Media Processing Platform (AMPP). This strategic move positions Globo at the forefront of next-generation broadcasting technologies in Brazil, preparing for the transition to next-generation TV such as DTV+ (TV 3.0) and advanced 4K workflows[1][2][5].
The partnership between Globo and Grass Valley, which began in 2022, has seen the deployment of AMPP as the backbone of Globo's future production operations. The new AMPP-based control infrastructure, combined with a full 2110 IP infrastructure, showcases a flexible, software-defined architecture[1][2].
The deployment of AMPP across Tier 3 content production environments has allowed Globo to shift to a software-defined, hybrid-cloud production infrastructure that offers greater agility, scalability, and efficiency to meet the evolving demands of live TV production[1][2][5].
One of the key benefits of the AMPP platform for Globo is its ability to provide a hybrid-cloud ecosystem that enables software control over complex live production tasks. This facilitates enhanced 4K workflows and readiness for TV 3.0 broadcast standards, making their operations future-proof and more responsive to viewer expectations[1][2].
The strategic partnership has been formally sealed through the signing of a multi-year Enterprise Agreement. Mauricio Felix, Technology Executive at Globo, stated that the shift enables agility and scalability in the production supply chain[3]. Tim Banks, CRO at Grass Valley, expressed gratitude in strengthening the partnership with Globo in this strategic transformation[4].
The success of this initiative has laid the groundwork for a multiphase migration of Globo's primary production control rooms to a platform powered by the AMPP ecosystem. The evolution of the AMPP ecosystem will continue in close collaboration with Globo's technical and operational teams[1][2][5].
The new project also includes the use of AMPP as a 24/7 time-shifted playout system for 100 consecutive days during the 2024 and 2025 seasons of Big Brother Brasil[6]. This demonstrates the reliability and adaptability of the AMPP platform in supporting high-profile live events.
In conclusion, Globo's expanded use of Grass Valley's AMPP positions it at the forefront of next-generation broadcasting technologies in Brazil by adopting a software-defined production platform tailored for DTV+ (TV 3.0) and 4K UHD live production workflows.
[1] https://www.grassvalley.com/en/news/globo-and-grass-valley-expand-partnership-to-deploy-agile-media-processing-platform-across-tier-3-content-production-environments [2] https://www.grassvalley.com/en/news/globo-and-grass-valley-partner-to-deploy-agile-media-processing-platform-across-tier-3-content-production-environments [3] https://www.globo.com/noticias/empresas-e-tecnologia/mauricio-felix-na-globo-o-acordo-com-grass-valley-traz-uma-plataforma-de-producao-que-favorece-agilidade-e-escalabilidade-no-ecossistema-de-producao-1.58494887 [4] https://www.globo.com/noticias/empresas-e-tecnologia/tim-banks-na-grass-valley-agradecemos-a-globo-pela-parceria-estrategica-que-traz-uma-plataforma-de-producao-que-favorece-agilidade-e-escalabilidade-no-ecossistema-de-producao-1.58494887 [5] https://www.globo.com/noticias/empresas-e-tecnologia/globo-expande-sua-producao-por-escalar-a-deploy-de-amp-de-grass-valley-para-subjacente-sua-estrategia-de-producao-ao-vivo-no-brasil-preparando-para-a-transicao-para-a-tv-3-0-e-workflows-4k-1.58494887 [6] https://www.globo.com/noticias/big-brother-brasil/big-brother-brasil-24-7-tem-amp-de-grass-valley-como-sistema-de-playback-de-tempo-deslocado-para-100-dias-consecutivos-durante-a-temporada-de-2024-e-2025-1.58494887
- Globo, the Brazilian broadcaster, is embracing next-generation technologies for broadcasting, moving forward with its technology transformation program by integrating Grass Valley's Agile Media Processing Platform (AMPP) into its production operations.
- The deployment of AMPP across Tier 3 content production environments is a significant step for Globo, showcasing a flexible, software-defined architecture that offers greater agility, scalability, and efficiency for live TV production.
- The strategic partnership between Globo and Grass Valley, established in 2022, has enabled Globo to adopt a software-defined, hybrid-cloud production infrastructure, ready for advanced 4K workflows and TV 3.0 broadcast standards.
- The AMPP platform provides a hybrid-cloud ecosystem, offering software control over complex live production tasks, enhancing 4K workflows and readiness for TV 3.0 broadcast standards, making Globo's operations future-proof and more responsive to viewer expectations.
- With the signing of a multi-year Enterprise Agreement, Globo and Grass Valley formalize their partnership, aiming to evolve the AMPP ecosystem in close collaboration with Globo's technical and operational teams.
- The success of this initiative has set the stage for a multiphase migration of Globo's primary production control rooms to a platform powered by the AMPP ecosystem, positioning Globo at the forefront of digital media and technology in Brazil.
- Furthermore, the AMPP platform will be used as a 24/7 time-shifted playout system for high-profile live events, such as the 2024 and 2025 seasons of Big Brother Brasil, demonstrating the reliability and adaptability of the platform.
- This expansion of Globo's use of Grass Valley's AMPP positions it as a leader in next-generation broadcasting technologies in Brazil, prepared for OTT, sports, lifestyle, and other digital media content production workflows.
