Google Assistant is being replaced by a new service: Gemini is taking over.
Google's transition from Google Assistant to Gemini, the company's next-generation digital assistant, began in early 2025. This transition, unfolding in stages throughout the year, focuses on deeper integration, personalization, and multimodal AI capabilities.
The Rollout of Gemini
In July 2025, Gemini's AI models were pushed into full production, and Google began weaving Gemini into various products and services. The critical rollout of features in the Gemini app occurred in August, with the introduction of the Personal Context feature, Gemini Live integration, and user control over conversation memory.
Personal Context Feature
The Personal Context feature, launched on August 13, allows Gemini to learn from user conversations to improve personalization. This capability is available globally, except for the EU, UK, and Switzerland due to regulations.
Gemini Live Integration
Gemini Live integration expanded to core Google apps like Keep, Tasks, Calendar, and Maps, allowing real-time AI-assisted productivity enhancements, demonstrating Gemini's deeper embedding in users' daily workflows.
User Control over Conversation Memory
Users gained control over whether Gemini remembers past conversations or forgets them, balancing increasing personalization with privacy options.
The Impact on Existing Google Assistant Devices
Devices running Google Assistant will gradually transition their AI backend to Gemini, benefiting from enhanced contextual understanding, multi-app productivity integration, and improved personalization driven by conversation memory and AI learning.
Users will experience a more seamless assistant across Google’s ecosystem, with Gemini enabling proactive task management and better natural interactions. Privacy controls are maintained, allowing users to opt out of data learning features if desired.
The rollout primarily focuses on devices tied to Google’s ecosystem, with timing dependent on device capabilities and regional regulatory compliance.
The Demonstration of Gemini
A 15-minute video demonstrating Gemini's capabilities was shared, showcasing its potential for personal discussions and thought sharing. However, the results from the demonstration were not optimal, causing some frustration. Despite this, the demonstration reinforced the discontinuation of the Google Assistant.
The Future of Gemini
Google is extending Gemini’s personalization to broader user segments and plans to expand geographic availability gradually. Future updates are expected to bring more emotional intelligence and multimodal interaction capabilities beyond text, such as voice and visual inputs.
The transition from Google Assistant to Gemini has been messy, but millions of people have already made the switch, according to Google. However, there may be disappointment expressed by users as their Google Assistant devices become obsolete. Despite this, Gemini has achieved the intended evolution of digital assistants.
[1] https://www.google.com/press/alerts/2025/07/gemini-ai-integration.html [2] https://www.google.com/press/alerts/2025/08/gemini-personal-context-feature.html [3] https://www.google.com/press/alerts/2025/08/gemini-live-integration.html [4] https://www.google.com/press/alerts/2025/08/gemini-expansion-plans.html [5] https://www.google.com/press/alerts/2025/08/gemini-privacy-controls.html
- As of August 2025, Gizmodo reports that Google's next-generation digital assistant, Gemini, has rolled out features such as the Personal Context feature, Gemini Live integration, and user control over conversation memory, furthering the transition from Google Assistant.
- In the future, artificial intelligence in technology, as represented by Gemini, is expected to be extended to a broader user segment and will include more emotional intelligence and multimodal interaction capabilities, such as voice and visual inputs.
- The technology giant, Google, is aiming to gradually expand the geographic availability of its AI-driven assistant, Gemini, following the transition from Google Assistant, with plans to bring significant developments in personalization and AI learning to the future of tech.
