Google Enforces EU Political Ad Declarations in Display & Video 360 from September 8, 2025
Google is implementing mandatory enforcement for European Union political advertising declarations in Display & Video 360 starting September 8, 2025. This move aligns with the company's withdrawal from EU political advertising markets due to compliance challenges with the TTPA regulation.
Advertisers will need to declare whether their line items will serve EU political news when creating them. This requirement operates at multiple levels within the ecosystem, with declarations at the advertiser level applying to all line items unless overridden. The API will reject operations lacking proper declarations for new line items or existing items undergoing geography targeting updates. The enforcement timeline coincides with Google's broader political advertising cessation schedule, with EU political content ceasing service in the European Union on September 22, 2025.
The Display & Video 360 API has added a 'containsEuPoliticalAds' field to LineItem and Advertiser objects in versions v3 and v4, accepting three values: CONTAINS_EU_POLITICAL_NEWS, DOES_NOT_CONTAIN_EU_POLITICAL_NEWS, and an unspecified state requiring explicit declaration. Older versions v7.1, v8, and v8.1 will face deprecation by March 2026, with Structured Data Files introducing version 9 to accommodate the new compliance requirements. Geography targeting modifications will trigger enhanced scrutiny under the new requirements.
Starting September 8, 2025, advertisers must declare their line items' EU political news status in Google's Display & Video 360. This enforcement is part of Google's withdrawal from European political advertising markets due to compliance challenges with the TTPA regulation. The new requirements apply to both API operations and geography targeting modifications.
