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Google permits advertising for NFT games

From September 15, Google imposes new regulations on game advertising that incorporate Non-Fungible Tokens (NFTs). These games can be openly advertised if they comply with certain specified criteria.

From September 15th, Google imposes new conditions for advertising video games that incorporate...
From September 15th, Google imposes new conditions for advertising video games that incorporate Non-Fungible Tokens (NFTs). These games can be promoted freely, provided they comply with specific stipulations.

Google permits advertising for NFT games

Google's Policy on Advertising Blockchain Games with NFTs

Wanna dabble in the world of blockchain gaming but unsure about advertising on Google Ads? Here's the lowdown on what you can and can't do when it comes to promoting games with non-fungible tokens (NFTs).

First off, it's cool to run ads for blockchain games that include NFTs. Players can use these digital goodies to snag swanky armors, killer weapons, or other wicked in-game extras for their characters. But there's a catch: these NFTs can't be swapped for real cash or exchanged for real-world value, including other NFTs. Also, don't even think about promoting casino games or ads for gambling in your blockchain game - that's a hard no.

If you're itching to sling some ads for gambling games, though, Google's got a solution for ya: earn a special certificate from Google Ads. These ads must adhere to the laws of the land and carry info about responsible gaming, with minors being a no-go for the target audience.

But what about the nitty-gritty of blockchain and NFTs? Well, there ain't no specific rules for these games on Google Ads as of now. But hey, remember that Google's policies usually require compliance with all relevant laws and regulations, including those related to cryptocurrency and digital assets. Since blockchain and NFTs are still evolving, be sure to keep your ads in line with Google's policies on crypto and related products.

Here's a quick cheat sheet of guidelines that might come in handy:

  1. Crypto and Financial Services: Advertisers gotta play by Google's strict rules when it comes to crypto and financial services. That means obtaining the necessary licenses or approvals.
  2. Compliance with Laws and Regulations: Make sure your ads stay legal by following all applicable laws and regulations, including those specific to NFTs and blockchain.
  3. Transparency and Disclosure: Keep it real: be upfront about your products and services, including NFTs and blockchain technology.
  4. Regulatory Considerations: The regulatory landscape for NFTs and blockchain is still itching to grow. Advertisers should be aware of the legal status of NFTs in different regions and comply with local laws.

For the 4-1-1 on the most current and accurate info, go straight to Google's official advertising policies and consult with lawyers who are hip to the regulatory environment. Happy advertising!

  1. In the realm of blockchain and NFTs, Google's policies on crypto and related products imply that you should adhere to all relevant laws and regulations when promoting gadgets or services that integrate artificial-intelligence, technology, and digital assets like NFTs.
  2. While there are no specific rules about blockchain games on Google Ads that involve NFTs, the general policies regarding crypto and financial services require advertisers to obtain necessary licenses or approvals, maintain transparency and disclosure, and be aware of the legal status of NFTs in different regions, adhering to local laws.

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