Guide for Crafting Engaging Animated Visuals
In the digital age, animated graphics have become a powerful tool for businesses and creators alike. They offer a dynamic and engaging way to present information, tell stories, and encourage action.
One platform leading the charge is Unleashed, which provides a wealth of customizable options, including new illustrations, characters, and gestures. With over 500 characters, gestures, and illustrations at your disposal, you can let your creativity shine while maintaining a clean and breathable layout.
The benefits of animated graphics are manifold. For instance, subtle changes to colours can make a significant impact in animated graphics, adding a touch of elegance and enhancing the overall visual appeal. Animated explainer videos, in particular, have been found to increase conversion rates by up to 20%.
Animated graphics are not just a trend; they have been popular for the last 20 years. They are an excellent choice for appealing to audiences emotionally by telling a relevant story. In fact, the likelihood of people following instructions is 323% higher when they see text and illustrations than when they have to digest only the text.
Creating these animations can be time-consuming and expensive, but the results are worth it. Animated call-to-action graphics can lead to even more clicks and conversions than their static counterparts. Moreover, animations keep attention and make graphics more memorable, ensuring that your message is not lost in the sea of information.
Animated graphics can be found on various platforms, from social media and blogs to websites. They are a versatile tool that can be used to create animated flowcharts, reports, infographics, charts, and graphs. These can make data more interesting and combat infographic fatigue.
GIFs, a popular form of animated graphics, can increase engagement by 55% on social media. Websites like Crazy Egg have seen a 64% increase in conversion rates and an additional 21,000 USD in monthly income thanks to an animated explanatory video.
The story of animated graphics is not a new one. In the 90s, Andrew Stanton, the screenwriter of Toy Story, fought to get animation approved as a medium for telling different stories. His efforts have certainly paid off, as animation has become a respected and effective medium for storytelling.
When creating animated graphics, it's important to keep your brand in mind. Start with a template and customize it to fit your brand and content. Using less common shapes can make your designs unique, while maintaining a clean and convincing aesthetic.
The founders of the Animated-Graph platform are not explicitly named in the available search results, but their contribution to the world of animation is undeniable. With their platform, creating animated graphics has become more accessible than ever, allowing businesses and creators to harness the power of animation to tell their stories, simplify concepts, keep attention, encourage viewers to take action, and increase conversion rates.
