Gut's Commitment to Bold Endeavors Wins Them Adweek's 2023 Agency of the Year Title
Unleashing GUT: The Game-Changing Independent Advertising Network
When Gut disrupted Ogilvy's David agency in 2018, Anselmo Ramos and Gaston Bigio, its visionary co-founders, openly declared a mission to conquer the global advertising landscape. "From the start, we yearned to be the crème de la crème," Ramos said to Adweek. "We had our eyes set on becoming the most audacious, vibrant, and impactful independent network globally."
Ramos and Bigio, who once ruled as CCOs in David Miami and Buenos Aires, respectively, embarked on their journey to create Gut, determined to break free from the traditional chains and forge a path of their own. Their model aimed to foster swift, dynamic decision-making, empowering brands to stay agile and respond to cultural shifts swiftly.
The agency's name, according to Ramos and Bigio, pays homage to the gut—the second brain. A symbol of intuition, creativity, and instinct, they believed it encompassed the essence of their groundbreaking venture.
GUT's audacious journey has been peppered with numerous milestones:
- Cannes Lions Awards (2024): In a testament to their unrivaled creativity, GUT bagged a total of 21 Lions, including the Grand Prix, three Golds, and seven other awards, showcasing their global prowess[1].
- International ANDY Awards (2025): GUT made headlines when it won the top Bravery honor for its 'Mayo Haters' campaign for NotCo and Kraft Heinz. The campaign, which emphasized consumer individuality in food choices, garnered admiration worldwide[2][4].
- WARC Rankings (2025): GUT made a sensational debut, securing the first spot for effectiveness among independent networks, with both its São Paulo and Buenos Aires agencies ranking high[5].
Why GUT Sores Above the Rest
The secret behind GUT's meteoric rise lies in its innovative business model:
- Bravery in Action: GUT's recipe for success relies on fearless thinking and daring creative initiatives, as seen in campaigns like 'Mayo Haters'[2].
- World Domination (With a Local Touch): With offices in ten locations spread across eight countries, GUT manages to maintain a strong global presence while keeping a keen eye on local markets[3].
- Dare-to-Dream Partnerships: GUT partners with around 70 clients, fostering a collaborative environment that encourages visionary and boundary-pushing advertising strategies[3].
By focusing on innovation, audacity, and client relationships, GUT proves time and again that it's capable of outshining the competition in the fiercely competitive advertising industry.
- Anselmo Ramos and Gaston Bigio, the visionary co-founders of Gut, formerly disrupted Ogilvy's David agency in 2018, aiming to empower brands with swift decision-making and responses to cultural shifts, a testament to their gut instinct and reactivity.
- The agency, named after the gut—a symbol of intuition, creativity, and instinct—has cemented its position in the advertising industry, earning recognition with a Grand Prix win at the Cannes Lions Awards (2024), the top Bravery honor at the International ANDY Awards (2025), and the first spot for effectiveness among independent networks in the WARC Rankings (2025).
- By fostering daring creative initiatives, maintaining a strong global presence while responding to local markets, and nurturing collaborative relationships with around 70 clients, Gut continues to soar above the competition in the business of technology and advertising, proving that empowerment and audacity can lead to impressive financial successes.
- As Gut continues to grow, its founders, Ramos and Bigio, remain committed to their mission to become the most vibrant and impactful independent network globally, demonstrating that their vision to disrupt and revolutionize the advertising landscape is well on its way to becoming a reality.
