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Handheld gaming device manufacturer Anbernic aims to transition handheld gaming into mainstream culture.

Large-scale distribution via major American retailers may jeopardize the unique qualities that initially set these handheld devices apart.

Ambitious Retro Maker Anbernic Pursues Mainstream Adoption for Handheld Devices
Ambitious Retro Maker Anbernic Pursues Mainstream Adoption for Handheld Devices

Handheld gaming device manufacturer Anbernic aims to transition handheld gaming into mainstream culture.

Anbernic, a renowned company known for producing a multitude of retro handhelds, has recently expanded its presence in the U.S. market. Three of its latest offerings include the RG35XX Pro, RG Slide, and RG28XX, each catering to different segments of gaming enthusiasts.

The **Anbernic RG35XX Pro** was launched in mid-2025, priced at an initial $44.99, and now retails for around $49.99. This handheld features a 3.5-inch IPS screen, an Allwinner H700 CPU, Mali-G31 GPU, 1GB RAM, dual microSD card slots, and a 3200mAh battery offering about 7 hours of playtime. It supports Wi-Fi, Bluetooth 4.2, mini HDMI out, and includes a vibration motor.

The **Anbernic RG Slide**, priced at approximately $189, is a more premium offering. Powered by an octa-core Unisoc Tiger T820 processor, it can emulate systems up to GameCube and Wii. Running on Android 13, it includes active cooling via a fan and features an AI assistant for gamers offering real-time translation in 11 languages.

The **Anbernic RG28XX** is a budget-friendly option, available for around $39.99 to $49.99 on Amazon. This device is compact and reminiscent of a Game Boy DMG crossed with a GBA Micro, making it an ideal choice for those seeking a cheap yet functional retro handheld.

When comparing prices in the direct U.S. market to buying directly from Anbernic, there is little variation. The RG35XX Pro and RG28XX prices are consistent, while the RG Slide, though priced similarly, lacks exact direct shop pricing details. However, buying in the U.S. offers faster shipping and potentially easier returns or warranty service.

Anbernic is also offering some of its products on Best Buy, such as the RG 556, RG406H, and RG 406V. The devices offered on Best Buy have larger displays compared to the RG 406V, but the RG 406V starts at $160 on Anbernic's site and $250 on Best Buy.

With the increase in U.S. import taxes due to President Donald Trump's "Liberation Day" and the end of de minimis exemptions, buying directly from sites like AliExpress may become more expensive. However, Anbernic devices can also be found on Amazon through third-party sellers at the same price or less than Best Buy.

In summary, Anbernic provides affordable options for emulation enthusiasts and gamers in the U.S. market with the RG35XX Pro and RG28XX, while the RG Slide offers a more premium experience with advanced specs and AI features for roughly $190. The convenience and faster delivery offered by purchasing in the U.S. market make it an attractive choice for American customers.

Additional information includes the RG 35XXPro's potential improvement in speaker quality compared to the G350 and the original RG35XX, as well as the unknown purpose of the second screen on the RG Slide. Anbernic is also looking to expand its customer base by offering its products on various platforms. The RG Slide features a slide-out main screen, possibly resembling the T-Mobile Sidekick, and Anbernic has announced two new devices: the RG 35XXPro and the RG Slide. However, the purpose of the second screen on the RG Slide remains unknown.

  1. Tech enthusiasts eagerly await the technology showcased by Anbernic at Gizmodo, as the company is known for its innovative gadgets and their role in shaping the future of retro handhelds.
  2. The integration of advanced technology such as active cooling via a fan and an AI assistant in the Anbernic RG Slide sets it apart as a premium choice among tech gadgets.
  3. As Anbernic continues to expand its reach, technology aficionados can anticipate more gadgets that cater to different budgets and preferences, revolutionizing the world of retro handhelds.

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