HighRez, a company specializing in physical security and media technology, has been purchased by Bubble Agency, thus expanding Bubble's knowledge base and influence in these sectors.
In a significant move, Bubble Agency, a global PR, marketing, and events company, has acquired HighRez, a marketing communications agency focused on the physical security and media technology industries. This strategic merger brings together two powerhouses, positioning the combined company to deliver a more robust, global service offering.
Sadie Groom, CEO of Bubble Agency, welcomed the acquisition, expressing her excitement about the opportunities it presents for the company and its clients. HighRez is now operating under the Bubble Agency brand, and clients can benefit from Bubble's global service offering.
The acquisition marks a significant step in Bubble Agency's growth strategy. It adds new expertise in the physical security sector and expands its presence to the U.S. East Coast, where HighRez is located in the greater Boston area. This strategic positioning establishes closer collaboration with clients and media contacts across the U.S.
The HighRez team, known for its deep industry experience and high-touch, senior-level support, will continue to serve clients with the same commitment to excellence. Veronique Froment, founder of HighRez, is now the vice president of strategic accounts at Bubble Agency.
The combination of the two companies is expected to lead to enhanced support in both the Americas and Europe, giving clients greater resources, more comprehensive marketing and communications expertise, and a broader range of services.
HighRez's client roster includes top-tier names in both physical security and media technology, such as Genetec, i-PRO, and IMAX. The acquisition provides HighRez clients with more resources, more global reach, and an expanded team.
Industry practice suggests that the expanded service offering post-acquisition may include enhanced 3D design capabilities, broader multimedia offerings, more comprehensive digital marketing, and brand storytelling through advanced visualization techniques. The growth strategy aims to leverage synergies, expand market reach, increase production capacity, and drive cross-selling opportunities.
While official statements or updates from Bubble Agency or HighRez regarding the expanded service offering and growth strategy are not yet available, this analysis is based on typical strategic motives of acquiring specialized creative firms in the 3D design and digital content space. For precise and detailed information, official company releases or industry news would be required.
In conclusion, the acquisition of HighRez by Bubble Agency is a strategic move that promises to deliver a more robust service offering, attract higher-profile clients, and expand market reach. Clients can look forward to continued personalized attention and a broader range of services with the combined expertise of both companies.
- In the future, Bubble Agency might incorporate enhanced 8K video broadcast and advanced visualization techniques into their multimedia offerings, given their acquisition of HighRez, a company known for its work in media technology.
- The merger between Bubble Agency and HighRez could lead to the development and distribution of content in various formats, including physical security, media technology, and potentially even video content in 8k resolution.
- As part of the growth strategy following the acquisition, Bubble Agency may expand its service offering to include broader multimedia capabilities, such as 3D design, digital marketing, and high-quality video content production in up to 8k resolution.
