Let's Break Down the Holiday Shopping Trends on Social Media this Season
Holiday shopping weekend product discussions on social media predominantly focus on TVs, PlayStation 5 consoles, and Airpods, as per the report.
Gear up, folks! The holiday shopping season has taken center stage on social media over Thanksgiving weekend, generating more than 2.3 million posts mentioning holiday shopping, Black Friday, or Cyber Monday. And guess what? Half of those posts exuded positivity towards the Black Friday and holiday shopping period, according to a Sprout Social analysis of X, YouTube, Reddit, and Tumblr. You know, the usual suspects.
Now, who's feeling the shopping spirit? Well, it seems that the younger generation, the Gen Z, takes the lead with 48% of them planning to buy some of their gifts via social media. If you're part of the millennial or Gen X crew, fear not! The JLL report reveals that you guys also joins the fun, with 35.8% of shoppers planning to use Facebook for gift inspiration, followed by Instagram, YouTube, TikTok, and Pinterest.
But hey, the Gen Zers really know how to light up the digital space, right? Look no further than TikTok, the platform that's gaining popularity amongst the younger crowd. It's the go-to place to discuss their holiday shopping thoughts AND search for gifts, with 70% of this cohort showing interest. That's not all, Gen Z also leads product research on YouTube alongside TikTok.
So, it's obvious that social media has become a gold mine for holiday shopping inspiration. And it doesn't stop there! Mobile devices are now the literal shopping carts as online shopping via mobile devices is projected to overtake desktop buying for the first time ever, according to an Adobe Analytics report. Clever shoppers, right? By the way, smartphones were responsible for $5.3 billion worth of online Black Friday transactions alone, marking a 10.4% increase from the previous year. Impressive, isn't it?
As we move forward, the growth of social commerce is projected to reach an impressive whopping $150 billion GMV by 2028, with the younger generations leading the charge. That's right, the seamless in-app purchasing feature is making shopping more accessible than ever, thanks to social media. So, let's get the party started, folks! Happy holidays, and may your mobile devices lead you to the perfect presents!
Want to know more?
- Check out this report to know how social media usage for holiday shopping is influenced by generation.
- Explore the influencers' impact on social shoppers' decisions.
- Learn how product reviews and social posts significantly sway your shopping choices.
- Find out how the social commerce landscape will evolve in the coming years.
- AI-driven research indicates that half of social media posts generated during the Thanksgiving weekend showed positivity towards Black Friday and holiday shopping.
- Gen Z shoppers are leading the charge in using social media for holiday shopping, with 48% planning to buy gifts via such platforms.
- TikTok, a popular social media platform among the younger generation, is now a key destination for Gen Z shoppers to discuss holiday shopping thoughts and search for gifts.
- The Adobe Analytics report predicts that online shopping via mobile devices will overtake desktop buying for the first time ever, with smartphones responsible for $5.3 billion worth of online Black Friday transactions alone.
- The growth of social commerce is projected to reach $150 billion GMV by 2028, as the younger generations increasingly lean on social media's seamless in-app purchasing features for convenient and accessible shopping experiences.
