Hospitality in 2020: Boosting Communication, Engagement, and Risk Management
The hospitality industry is gearing up for 2020 with a focus on improving communication, employee engagement, and risk management. Dr. Cristian Grossmann, CEO and Co-Founder of Beekeeper, an internal communications platform, shares insights on the trends shaping the sector.
Dr. Grossmann predicts a surge in investment in risk management and crisis communications. Companies will prioritise preparing for and responding to potential crises. Meanwhile, influencer-based marketing will remain a key strategy, with hotels creating Instagram-worthy spaces to attract social media-savvy guests.
In 2020, hotels will also turn their attention inward, launching internal marketing campaigns to boost employee engagement and pride. This comes as research shows that access to shift schedules at least two weeks in advance and the ability to request changes quickly can significantly improve employee retention. Digitizing shift scheduling will be crucial in this regard.
To combat predicted labour shortages, hospitality companies will invest heavily in recruitment. They will utilise job fairs, recruiting agencies, and competitive pay to attract and retain talent. Additionally, more companies will introduce mobile, real-time operational communication platforms to manage teams effectively. These platforms enable quick communication and resolution of issues, improving guest service. Inline translation tools will also become more prevalent to facilitate multilingual and cross-cultural communication among diverse hotel teams.
In 2020, the hospitality industry is set to see increased investment in risk management, influencer marketing, and employee engagement. With the help of digital platforms and tools, companies aim to improve communication, retention, and overall service. Dr. Grossmann's insights highlight the industry's commitment to evolving with the times to meet the needs of both guests and employees.
