Huawei Challenges European Dominance in Automotive Audio with Cloud-Powered Tuning
Huawei, a global leader in technology, is challenging European dominance in automotive audio engineering. The company's Chief Automotive Sound & Acoustics Advisor, Lars Goller, is spearheading the development of a 'master-tuning method' that leverages computational advantage.
Huawei's approach involves a unique blend of scientific measurement, artistic tuning, and specialised hardware. The process requires real-time calculation of wave interference patterns and instantaneous DSP adjustments, made possible by the company's advanced cloud computing capabilities.
The Shanghai Acoustics R&D Centre processes massive acoustic datasets, runs simulations, and enables real-time audio processing. It boasts three testing environments that generate vast volumes of measurement data, ensuring the highest standards in audio quality.
Huawei supplies solutions to over twenty automakers, covering driver assistance, cockpit and control systems, and acoustics. The company's investment in research and development is evident, with CNY 179.7 billion (approximately £20 billion / €23.4 billion) spent in 2024 alone, employing over 113,000 R&D staff.
Huawei's master-tuning method, led by Lars Goller, is set to reshape the automotive audio landscape. By harnessing the power of cloud computing and real-time data processing, Huawei is challenging European dominance and redefining the in-car audio experience.
