Huawei Unveils Cutting-Edge Road-Noise Cancellation System
Huawei, the Chinese tech giant, has unveiled a cutting-edge road-noise cancellation system, marking a significant step in its automotive acoustics division. The system, developed under the leadership of Chief Automotive Sound & Acoustics Advisor Lars Goller, leverages continuous sensor data processing facilitated by the iCloud. This innovation challenges European dominance in automotive audio engineering and demonstrates Huawei's substantial investment in research and development.
Huawei's approach to automotive audio development involves a meticulous process that combines scientific measurement, artistic tuning, and specialised hardware. The company's Shanghai Acoustics R&D Centre plays a pivotal role in this process. The facility houses three testing environments that generate vast volumes of measurement data, enabling Huawei to create highly accurate and immersive audio experiences.
The most computationally complex feature of Huawei's system is its independent sound-zone technology. This feature requires real-time wave interference calculations, which are facilitated by the company's iCloud computing infrastructure. This infrastructure processes variables for real-time adjustments based on vehicle conditions, ensuring that the audio experience remains optimal regardless of external factors.
Huawei's iCloud computing solutions are not limited to its own vehicles. The Chinese electric vehicle brand Aito, developed with Huawei's support, utilises these solutions for autonomous driving software and vehicle technology development. This collaboration demonstrates Huawei's commitment to driving innovation in the automotive industry through strategic partnerships.
Huawei's road-noise cancellation system, developed under the leadership of Lars Goller, is a testament to the company's substantial investment in research and development. With CNY 179.7 billion (approximately £20 billion / €23.4 billion) spent in R&D in 2024, and over 113,000 R&D employees, Huawei is challenging European dominance in automotive audio engineering. Through its Shanghai Acoustics R&D Centre and strategic partnerships, Huawei is poised to make a significant impact on the global automotive industry.
