Hyundai Dives into Hydrogen, Software, and Artificial Intelligence at CES
Hyundai Motor Group has made a significant mark at CES 2024, unveiling its vision for a hydrogen-powered, software-driven transformation. The theme of Hyundai's presentation, 'Ease every way,' reflects the company's aim to create a comfortable and peaceful living environment.
The exhibition booth at the Las Vegas Convention Center, West Hall, showcases various HTWO Grid solutions and hydrogen value chain demonstration projects. Hyundai is driving the energy transition as a major hydrogen off-taker, with plans to off-take 3 million tonnes of hydrogen per year by 2035.
Embracing Hydrogen Energy
Hydrogen energy will play a prominent role in achieving Hyundai's carbon neutrality goal by 2050. The company is already a pioneer in the hydrogen momentum, having produced the world's first mass-produced fuel cell electric vehicles (FCEVs).
Hyundai's hydrogen solutions go beyond passenger cars, trucks, and buses. They include trams, special equipment, vessels, power generators, and advanced air mobility. The exhibition features demonstration projects covering all hydrogen value chain solutions, such as resource-circulating hydrogen production, green hydrogen production, hydrogen distribution and logistics, ammonia carriers, fuel cell trams, green steel, fuel cell electric trucks, and mobile fuel cell generators.
Software Innovations
Hyundai is also showcasing key software developments underway by the Group's Global Software Center 42dot. This includes a demo of the new E&E architecture for Software-Defined Vehicles (SDV), which features a centralized HPVC (High-Performance Vehicle Computer) and zone controllers responsible for controlling sensors and actuators with a fault-tolerant architecture.
The exhibition also features films explaining the core SDV technologies developed to date, including next-generation vehicle networks run by SDV OS, autonomous driving, safety-designed vehicles, SDV technologies extending into smart cities with high-fidelity fleet management, and LLM-based AI assistant.
Experiencing the Future in the Digital Metaverse
Hyundai's hydrogen, robotics, and future mobility-related activities can be indirectly experienced through the digital metaverse platform called 'Roblox Hyundai Map.' This virtual environment offers a glimpse into the future of mobility and the role of hydrogen and software in shaping it.
Looking Ahead
In 2023, Hyundai Motor Group was actively involved in hydrogen projects primarily in South Korea and the Asia-Pacific region. Cooperation efforts were demonstrated at the Clean Energy Ministerial (CEM16) in Busan, South Korea, where they promoted hydrogen fuel cell vehicles and emphasized collaboration between government and industry to accelerate the energy transition.
At CES 2024, Hyundai Motor Company presented a vision for a hydrogen-powered, software-driven future. The exhibition features three large-scale future mobility exhibits and Boston Dynamic's 'Stretch,' highlighting how customer experiences will change based on hydrogen, software, and robotics technologies. Hyundai livestreamed CES 2024 announcements to a global audience, ensuring everyone could witness the company's commitment to a sustainable future.
Hyundai's vision includes providing freedom, safety, and fairness for the global community. A diorama explaining the waste-to-hydrogen process is also on display, illustrating how biogas generated from waste is converted into hydrogen energy. Hyundai is developing megawatt-scale polymer electrolyte membrane (PEM) electrolyzer manufacturing capabilities for green hydrogen production.
In conclusion, Hyundai's presence at CES 2024 underscores its commitment to a sustainable, hydrogen-powered future. The company's innovative software solutions and hydrogen technologies are set to revolutionise the automotive industry and contribute significantly to the global energy transition.
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