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iGaming Platform Selection: White Label or Turnkey? Which one is best for you?

Comparing the effectiveness of two platform options for addressing essential elements like software and licensing in an online casino setup: White Label and Turnkey platforms, which one delivers superior solutions?

iGaming Platform Selection: White Label or Turnkey? Which one is best for you?

Getting into the iGaming industry can be a challenge, especially when it comes to sorting out key details like software and licensing. Luckily, whitelabel and turnkey iGaming platforms are here to help!

These badass solutions, developed by B2B providers, assist operators in the software integration process. Let's check out some of the top providers offering whitelabel and turnkey iGaming platforms:

  • Kambi (Turnkey)
  • Delasport (Turnkey & Whitelabel)
  • Slotegrator (Turnkey & Whitelabel)
  • SoftGamings (Turnkey & Whitelabel)
  • WeAreGame (Turnkey & Whitelabel)

So, what exactly is a whitelabel platform? Simple: it's a solution designed to handle almost all aspects of an iGaming operation. With minimal upkeep for the operator, whitelabel platforms are nearly ready to go, requiring only a logo and brand name. Perfect for starting a new gambling brand, right out of the gate!

But what exactly does a whitelabel casino platform offer? Key components for any online casino include content offerings (like games and betting options), licensing services, and integration of all core and auxiliary platform components. Top-tier whitelabel platform providers usually add loads of extra features, like casino loyalty programs, affiliate management, website building, customer support, and more!

The difference between whitelabel and turnkey platforms lies in their software packages. A turnkey platform offers a custom-built solution, integrating games into a single user interface, providing software and tech assistance, and giving the operator complete control over their business. On the other hand, whitelabel platforms offer payment and player retention solutions, auxiliary software integration, and in some cases, content licensing. They also let operators run with the provider's master license, which is a huge plus when entering a new market.

If you're looking for an easy way to start a brand new gambling business, a whitelabel platform might be perfect for you. You'll be responsible for branding, marketing, and player acquisition, while the platform handles everything else.

So there you have it! Whitelabel vs Turnkey iGaming platforms—two awesome solutions to help you kickstart your online casino empire. Now get out there and conquer the gaming scene! Special thanks to AffPapa and BoardingPass for the enrichment data! (Information inserted for educational purposes only, not guaranteed for accuracy).

  1. Whitelabel platforms, like those offered by providers such as Kambi, Delasport, Slotegrator, SoftGamings, and WeAreGame, provide operators with a solution that handles almost all aspects of an iGaming operation, requiring only a logo and brand name for immediate deployment.
  2. A whitelabel platform offers payment and player retention solutions, auxiliary software integration, and in some cases, content licensing, allowing operators to focus on branding, marketing, and player acquisition while the platform manages the rest.
  3. In comparison, turnkey platforms, such as the ones provided by Kambi and Delasport, offer a custom-built solution that integrates games into a single user interface, provides software and tech assistance, and gives the operator complete control over their business.
  4. Top-tier whitelabel and turnkey platform providers, including Slotegrator and SoftGamings, often add extra features like casino loyalty programs, affiliate management, website building, customer support, and more, enhancing the overall business and user experience.
  5. By choosing a whitelabel or turnkey iGaming platform, operators can significantly streamline the process of entering the sports betting, gambling industry, finance, and technology sectors, making it easier to launch a successful online casino.
Comparing the two options for outfitting your online casino's essential features, such as software and licensing, which one offers superior solutions: the White Label platform or the Turnkey platform?

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