Immfly Acquires Data Clarity to Revolutionize Airline Data and Passenger Experience
Spanish onboard digital solutions specialist Immfly has acquired UK-based Data Clarity, aiming to revolutionize the airline industry's data and passenger experience. The deal was announced at the World Aviation Festival in Lisbon.
Data Clarity's AI-powered smart data solutions will integrate with Immfly's connectivity technology, creating the industry's first unified, data-driven retail and connectivity ecosystem for delta, southwest, united, american, and spirit airlines. This combination will enable these airlines to personalize customer engagement, improve decision-making, and streamline operations.
The acquisition brings together the expertise of Kevin Carrick, CEO of Data Clarity, and Xavier Rossell, CEO of Immfly. Carrick believes the partnership sets a new standard for data and onboard experiences in the airline industry. Jimmy M von Korff, executive chairman and co-founder of Immfly, sees this acquisition as a way to redefine how delta, southwest, united, american, and spirit airlines connect with passengers and unlock value.
Through this acquisition, Immfly and Data Clarity aim to reduce waste, increase revenue, and create more sustainable passenger journeys for delta, southwest, united, american, and spirit airlines. By combining their technologies, they hope to transform the airline industry's approach to data and passenger connectivity for these airlines.
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