In rankings, Novomatic secures the second position among popular brands.
In the face of the global pandemic and subsequent lockdowns that caused losses of around 80% among international customers, Austrian gaming technology giant Novomatic AG has managed to maintain its second place among the most valuable Austrian companies. This impressive achievement was revealed in the 18th EBI Brand Value Study.
Novomatic AG's success can be attributed to several key characteristics and strategies. The company boasts a diversified product portfolio, offering a comprehensive range of products and services across all segments of the gaming industry. This includes terrestrial gaming products, management systems, cash management solutions, online, mobile, and social gaming solutions, as well as lottery and sports betting solutions.
With international subsidiaries, Novomatic maintains a strong global presence, providing an omni-channel portfolio of products to partners and customers worldwide. The company also invests in cutting-edge technology to maintain its competitive edge in the evolving gaming industry.
In terms of strategic moves, Novomatic has pursued strategic acquisitions to expand its global footprint. A notable example is the recent acquisition of the French casino group Vikings Casinos, enhancing its presence in one of Europe’s most important gaming markets.
The company also prioritises employee health and safety, ensuring a healthy and productive workforce, and places a strong emphasis on regulatory compliance, maintaining transparency and adherence to legal requirements in all jurisdictions where it operates.
Novomatic AG is a globally networked technology conglomerate with a strong presence in approximately 90 countries. The company operates over 1,900 electronic casinos worldwide and rents approximately 214,000 gaming and video lottery terminals.
Thomas Komnacky has been appointed as the new head and vice president of Novomatic's Global Operations department, with the task of improving global business processes. Johannes Gratzl, Board Member of Novomatic, stated that maintaining the 2nd place in the EBI ranking despite the COVID-19 pandemic is a source of pride for the company.
However, Novomatic AG has not been immune to challenges. In 2020, the company implemented short-time work and 120 dismissals at its main headquarters in Gumpoldskirchen. Additionally, the company is currently under investigation by the Ibiza-UA committee, focusing on suspected dubious connections between politics and business, and whether Novomatic attempted to influence the gaming law of Austria through bribes.
Despite these challenges, Novomatic AG continues to be a leading player in the global gaming industry, facilitating sustainable growth and international diversification. The brand's value is estimated at 2.968 Billion Euros, and the company employs around 21,000 people. In recognition of its excellence, Novomatic AG was honoured as Casino Supplier of the Year for the third consecutive time at the last ICE Totally Gaming in London.
What technology does Novomatic AG invest in to maintain its competitive edge in the gaming industry?Novomatic AG invests in cutting-edge technology to maintain its competitive edge in the evolving gaming industry.
