"Inquire about Sumsub's mission and objective: Enlighten me on Sumsub's brand vision and goal."
In the ever-evolving digital world, challenges such as digital illiteracy, AI-powered identity fraud, and a lack of trust between businesses and individuals are becoming increasingly prevalent. Recognising these issues, Sumsub, a leading B2B SaaS provider, is committed to identifying and tackling these problems to create a digital future that is people-friendly, safe, accessible, and inclusive.
At the helm of Sumsub's mission is Vitaly Grabanov, the Brand & Creative Director. Grabanov's work at Sumsub is focused on solving the global problem of digital exclusion through advanced verification technologies. His dedication to this cause is evident in Sumsub's latest research, which focuses on the digital divide and is part of a new awareness campaign introducing the 'nation' of Greenflag, representing the 627 million people excluded from online services.
Greenflag 'citizens' are victims of overly risk-averse business compliance practices and existing verification systems that fail to account for diverse identities and appearances. Grabanov's work aims to ensure that these individuals can access the digital economy, a crucial step in solving the global problem of digital exclusion.
To further this initiative, Sumsub has launched a bi-weekly Q&A series to address frequently asked questions about regulatory compliance, verification, and automated solutions. The first episode of this series will be hosted by Grabanov himself. The Q&A sessions will be posted every other Thursday on The Sumsuber and social media platforms like Instagram and LinkedIn.
As a B2B SaaS provider, Sumsub is committed to providing the technology that will ensure everyone can access the digital economy. Their solutions cater to various industries, including fintech, crypto, trading, transportation, and gaming, helping businesses worldwide meet regulatory requirements efficiently, reduce risks, and foster digital trust.
Sumsub aims to bridge digital exclusion by supporting regulatory clarity and compliance readiness. They strive to empower institutions and virtual asset service providers (VASPs) to comply with Anti-Money Laundering (AML) rules, the Travel Rule, and transaction monitoring standards. This approach enhances transparency, investor protection, and financial innovation across global markets, especially in regions like APAC and Africa where they actively engage with regulators and industry stakeholders.
In summary, Sumsub strives to solve digital exclusion by providing a full-cycle, compliant, and user-friendly verification platform that helps companies worldwide onboard customers securely and inclusively, while meeting evolving regulatory demands. With Vitaly Grabanov at the forefront, Sumsub is dedicated to creating a digital future that is safe, accessible, and inclusive for all.
- Vitaly Grabanov, the Brand & Creative Director at Sumsub, focuses on addressing the global problem of digital exclusion by utilizing advanced verification technologies, particularly in the sectors of finance and technology.
- Recognizing the importance of digital inclusivity, Sumsub's solutions cater to various industries, such as fintech, crypto, and gaming, providing automated solutions that help businesses worldwide comply with regulatory requirements, thus fostering trust in the digital economy.
