Insurance provider Axis Max introduces an inclusive mobile application, featuring wellness incentives, to bolster client interaction and overall satisfaction.
Axis Max Life Launches Mobile App for Simplified Insurance Management and Wellness
Axis Max Life Insurance Limited, a joint venture between Max Financial Services Limited and Axis Bank Limited, has unveiled a mobile app designed to streamline life insurance management and promote wellness.
The app offers a range of features aimed at simplifying policy management, online purchases, and wellness benefits for users.
Policy Management
With the app, users can manage existing policies, make renewal payments, upload documents, schedule medicals, and track their policies all within the app.
Online Purchase
The app enables users to explore and purchase various Axis Max Life insurance products, including Term Insurance, Savings & Investment Plans, Unit Linked Insurance Plans (ULIPs), Retirement, and Child Plans, with complete in-app purchase functionality.
Quick Login
The app supports biometric authentication for quick and secure login.
Voice Search
Users can search for term plans, investment, and savings options using voice commands, enhancing usability.
Wellness Benefits
Recently introduced wellness features help users achieve their fitness and wellness goals, providing incentives or benefits linked to health activities integrated into the app experience. These features include tracking steps, monitoring vitals, participating in fitness challenges, and enjoying discounts on doctor consultations, medicines, and lab tests.
Personalized Offers
The app offers personalized insurance and wellness offers tailored to the user’s profile and activities.
AI Integrations
While specific AI features were not detailed explicitly in the search results, the app's functionalities like voice search and personalized experiences imply the use of AI technologies to enhance user interactions and recommendations.
Mili Chat Bot and Wellness Bot
The app features Mili Chat Bot for swift, accurate policy-related responses and a specialized Wellness Bot for health and wellness queries.
Service Requests, Updates, and Premium Payments
Users can raise service requests, track updates, and make premium payments through the app. The app also provides instant access to policy documents and detailed fund performance monitoring.
Seamless, Holistic Experience
Manu Lavanya, Senior Director & Chief Operations Officer at Axis Max Life, stated that the company's app integrates policy services with wellness benefits for a seamless, holistic experience. The app is available for both Android and iOS devices.
Financial Success
As per the annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.
In summary, the Axis Max Life app integrates policy services with wellness tracking and AI-enabled features for a seamless, modern insurance experience focused on financial security and healthy living.
- Users can access personalized insurance and wellness offers tailored to their profile and activities within the Axis Max Life app.
- The app's voice search functionality allows users to find term plans, investment, and savings options using voice commands.
- The wellness features of the Axis Max Life app include tracking steps, monitoring vitals, participating in fitness challenges, and enjoying discounts on doctor consultations, medicines, and lab tests, aimed at helping users achieve their fitness and wellness goals.
