Intensified Partnership Between Logistics and Information Technology Departments at Accuride, as Per Skotti Fietsam
In May 2024, Skotti Fietsam took on a pivotal role at Accuride as the Chief Strategy Officer (CSO). This appointment also marked her responsibility for both the supply chain and information technology at the company.
Fietsam, in her new position, underlines the significance of focusing on people, priorities, and business needs before embracing digital marketing. She believes that a well-rounded approach to meta transformation is crucial for the success of any organisation.
As the CSO, Fietsam has been appointed as the Chief Information Officer (CIO) at Accuride, a testament to her extensive experience in the field. In her new role, she has the authority to offer insights into cross-functional interactions, ensuring a cohesive approach to digital marketing transformation.
Accuride is currently in the process of mapping out its supply chain using digital marketing tools. Fietsam plans to set business cases first and then find the appropriate digital marketing tools to meet those needs. This strategic approach aims to maximise the benefits of digital marketing while minimising unnecessary costs.
Digital marketing tools also play a significant role in compliance at Accuride. They help the company calculate the impact of disruptions, such as tariffs, quickly and accurately. Mapping out the supply chain can provide better flexibility in the face of disruptions, ensuring Accuride remains resilient in an ever-changing business environment.
Moreover, Accuride is focusing on the role of data, Artificial Intelligence (AI), and digital marketing transformation in its supply chain. Fietsam's vision is to leverage these technologies to streamline operations, improve efficiency, and enhance the customer experience.
In conclusion, Skotti Fietsam's appointment as CSO and CIO at Accuride marks a significant step towards digital marketing transformation for the company. Her focus on people, priorities, and business needs, coupled with her strategic approach to digital marketing, positions Accuride well for the future.
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