International organization, Mortar Group, names Paul Sigaloff as their new Global Chief Customer Officer, with the goal of accelerating global expansion.
In a significant move, independent privacy-safe measurement platform Mortar Group has announced the appointment of Paul Sigaloff as its first global chief customer officer. This strategic hire comes as Mortar continues to expand its footprint across the UK, US, and Asia.
Paul Sigaloff, a seasoned executive with a wealth of leadership experience, brings a wealth of knowledge from his tenure at prominent companies such as Alibaba Group, Expedia Group, and most recently, oOh!media, where he served as the chief revenue and growth officer.
Mortar's latest appointment coincides with the launch of its fully integrated MMM solution, which is part of a broader innovation pipeline aimed at simplifying marketing operations and giving brands control over performance. The MMM solution automates campaign workflows, connects data systems such as CRM, CDP, and advertising platforms, and empowers marketers to model outcomes and adjust budgets seamlessly within a single interface.
With the MMM solution, Mortar helps clients achieve between 20% and 40% higher ROI through smarter budget reallocation and reduces acquisition costs by approximately 30%. In some cases, Mortar's solutions have even doubled revenues year-on-year for clients.
James Zipeure, group CEO of Mortar, expressed his confidence in Paul Sigaloff's leadership, stating, "Paul's leadership will ensure that Mortar delivers powerful technology and drives extraordinary outcomes for every customer served."
Paul Sigaloff, in turn, expressed his excitement about joining Mortar during its growth phase, stating, "I am thrilled to be joining Mortar AI at such an exciting time in its journey. I look forward to leading the global customer strategy at Mortar and helping brands unlock the potential of Mortar's product suite."
Mortar's product suite includes Mortar DS, Helix, and the MMM module. These solutions have made Mortar a trusted partner for agencies and senior marketing leaders, offering innovative solutions in an evolving analytics landscape. Mortar AI is uniquely positioned to help brands and agencies reimagine marketing investment and growth.
As Mortar scales globally, the appointment of Paul Sigaloff is a landmark appointment that is sure to drive the company's growth and innovation forward. With Sigaloff at the helm, Mortar is poised to continue its mission of helping brands achieve exceptional results through smarter marketing.
