Interview with Coinstore CEO, Johnson Zhao: Discussing the Evolution of Centralized Exchanges and Trust Establishment in the Web3 Realm
In a significant move, tier-1 centralized crypto exchange Coinstore has unveiled its Brand 2.0 strategy, aiming to become the trusted entry point for global users navigating the Web3 landscape. The transformation is a strategic response to the evolving user expectations and maturing crypto market.
Coinstore's CEO, Johnson Zhao, believes the brand upgrade was necessary due to a shift in crypto's value model. Zhao characterizes the current market cycle as the transition from Web3's "first industrial cycle" to its "second industrial cycle," where the industry is maturing from speculation-driven to value-driven fundamentals.
The new brand identity aims to simplify and unify user access to decentralized financial services with seamless, borderless experiences under the slogan “One Touch to Crypto.” This aligns with broader trends of centralized exchanges (CEXes) converging with Web3 technologies.
Coinstore recognizes a fundamental change in user demands within the crypto space. The focus has moved from superficial competition based on fees, speed, and listings to deeper concerns over trust and long-term partnership. Users—whether institutional or retail—seek platforms that align with their success and provide reliable, trustworthy engagement rather than just transactional services.
The Brand 2.0 strategy is not merely a visual update but a comprehensive remapping of Coinstore’s strategic architecture. It positions the platform as a trusted Web3 gateway and a committed partner through users' entire digital asset journey, emphasizing trust-building as a core component of the brand identity.
Coinstore has built a strong foundation with over 10 million registered users, daily active users exceeding 200,000, and a presence in over 175 countries. It has actively developed an online-to-offline ecosystem through 100+ offline events, reinforcing its community engagement and global reach, which supports this brand upgrade.
The transformation includes integration of upgraded Launchpad features, compliance toolkits, and AI-powered tools, enabling enhanced platform capabilities. Partnerships with diverse ecosystem players and media collaborators bolster Coinstore’s position as an ecosystem facilitator.
The Four New Strategy includes transparency reporting, asset audit mechanisms, global 24/7 support, expansion in Southeast Asia, LATAM, and Africa, upgraded Launchpad with AI-assisted project vetting, and on-chain custody and institutional-grade asset management tools.
This transformation comes at an optimal moment as the crypto market matures, and user expectations elevate toward sustainability, safety, and ecosystem trust. Coinstore’s leadership views this moment as essential for reasserting their relevance and leadership into the next market cycle.
Coinstore will debut its complete Brand 2.0 identity at August's CoinFest conference. The exchange is building the world's most trusted Web3 gateway with simplified interfaces and guided pathways, emphasizing user experience and trust as key differentiators in the competitive landscape.
- Coinstore's strategy aims to transform the platform into a trusted web3 gateway, simplifying user access to decentralized financial services.
- Johnson Zhao, Coinstore's CEO, characterizes the current market cycle as the transition from the first industrial cycle to the second, where the industry is maturing towards value-driven fundamentals.
- The brand's new slogan is "One Touch to Crypto," aligning with the trend of centralized exchanges converging with web3 technologies.
- Users' demands within the crypto space have shifted from superficial competition based on fees, speed, and listings to deeper concerns over trust and long-term partnership.
- Coinstore's strategic architecture has been remapped, positioning the platform as a committed partner through users' entire digital asset journey.
- The transformation includes integration of upgraded Launchpad features, compliance toolkits, and AI-powered tools, enabling enhanced platform capabilities.
- Coinstore's Four New Strategy includes transparency reporting, asset audit mechanisms, global 24/7 support, and expansion in various regions, such as Southeast Asia, LATAM, and Africa.
- The transformation comes at a time when the crypto market is maturing and user expectations are elevating towards sustainability, safety, and ecosystem trust.
- Coinstore's leadership views this moment as essential for reasserting their relevance and leadership in the next market cycle.
- At August's CoinFest conference, Coinstore will debut its complete Brand 2.0 identity, building the world's most trusted web3 gateway with simplified interfaces and guided pathways.
