Introduces a Unified Authentication System Equipped with Non-Intrusive, Continuous Customer Identification Technology
Prove, a digital identity leader, has unveiled Unified Authentication, a modern solution designed to address the challenges of recognising and authenticating customers across multiple digital channels. This innovative approach offers a frictionless user experience, improved security, and regulatory compliance.
The Core of Unified Authentication
The solution's core is the Prove Key, a next-generation cryptographic key that is persistently bound to a user's identity and secured directly on the device. Real-time signal intelligence and advanced key management, paired with the Prove Key, deliver continuous, cross-channel authentication that endures through every lifecycle event.
Seamless Reauthentication and Passive Key Management
Unified Authentication uses a passive, identity-bound cryptographic credential that enables seamless reauthentication without re-enrollment, even when new keys are issued after device changes or number updates. This feature ensures identity persistence through lifecycle events like device upgrades, SIM swaps, carrier ports, and phone number changes.
Protecting the Customer Journey
Unified Authentication protects every step of the customer journey, from onboarding to recovery and beyond. It offers fraud prevention by using a composite Trust Score based on behavioural and phone intelligence signals to detect high-risk identities. This helps prevent fraudulent account openings and logins.
Global Availability
Unified Authentication is now available in over 190 countries, making it a versatile solution for businesses worldwide.
Advantages of Unified Authentication
- Frictionless user experience: Verification happens behind the scenes, eliminating common user pain points like entering SMS codes or passwords, which increases conversion rates and reduces drop-offs.
- Fraud prevention: The solution uses a composite Trust Score based on behavioural and phone intelligence signals to detect high-risk identities, helping prevent fraudulent account openings and logins.
- Regulatory compliance support: By delivering accurate identity verification and immutable records, it assists businesses in meeting stringent identity-related regulations such as KYC, GDPR, and HIPAA.
- Cross-channel and persistent recognition: The system can recognise and authenticate users consistently across multiple channels and devices, providing businesses a unified view of customer identity and reducing identity fragmentation.
- Operational efficiency: Automating identity verification minimises manual intervention, reduces helpdesk tickets, and accelerates onboarding and user access management.
Challenges and Solutions
While Unified Authentication offers numerous benefits, its implementation requires careful consideration. Challenges include integration complexity, privacy and data security concerns, balancing security with user convenience, dependence on mobile network data and technology adoption, and continuous adaptation to evolving threats. Prove is committed to addressing these challenges to ensure a successful deployment of Unified Authentication.
Rich Rezek's Statement
"At Prove, we've always believed identity is the gateway to a new generation of digital experiences," said Rich Rezek, Head of Platform and Solution Strategy at Prove. "And with Unified Authentication, we're bringing that vision to life - synchronising identity and authentication in a more sophisticated way than ever before to eliminate friction, build trust, and protect every step of the customer journey."
With Unified Authentication, Prove is positioning identity as a crucial enabler of digital commerce rather than just a tool for fraud prevention or compliance. This shift in the market signifies an exciting step forward in the digital identity landscape.
The solution, Unified Authentication, leverages advanced technology to offer a seamless user experience in finance and business while ensuring compliance with stringent identity-related regulations such as KYC, GDPR, and HIPAA. It utilizes a passive, identity-bound cryptographic credential for secure and persistent user recognition across multiple channels and devices, thereby aiding operational efficiency. On the other hand, its implementation necessitates careful consideration of integration complexity, privacy concerns, achieving a balance between security and user convenience, dependency on mobile network data, and continuous adaptation to evolving cybersecurity threats.
