Introducing IDAnchorTM from Appdome - the pioneering customer identity guard for the mobile market economy
IDAnchor: A Revolutionary Solution for Securing Mobile App Identity
IDAnchor, a Customer Identity Protection (CIP) solution from Appdome, is designed to bolster the security of various mobile applications, including banking, social media, healthcare, and ride-sharing apps. The solution aims to create a perimeter defense around mobile identity-related services, such as Identity Verification (IDV), Customer Identity & Access Management (CIAM), and biometric authentication [1][2][3].
At its core, IDAnchor establishes a persistent chain of trust, fingerprinting every app release, installation, and device to validate their authenticity [1][2][3]. This immutable chain of trust ensures that the app instance and device are genuine, unaltered, and uncompromised at all times—before, during, and after identity-based service calls.
IDAnchor is equipped to detect a wide range of threats, including deepfake attacks, synthetic or cloned devices, emulator farms, install/reinstall abuse, and loyalty/referral fraud by analysing real-time threat signals integrated with the trust chain [1]. When unrecognized or suspicious devices or app instances attempt to assert identity or access sensitive functions, IDAnchor triggers real-time responses such as user-facing alerts, step-up authentication requests, or session blocking [1].
One of the key advantages of IDAnchor is that it allows mobile brands to confidently "own the account takeover (ATO) moment" [1][2][3][4]. By ensuring only trusted devices and app instances can successfully authenticate and transact, IDAnchor provides critical protection across various industries.
Chris Roeckl, Chief Product Officer at Appdome, emphasized the importance of CIP, stating that without it, anyone or anything could authenticate or engage inside an app. However, with IDAnchor, brands can detect a wide range of fraud, ATOs, and scams and get the true device attributes being used in each session [1].
IDAnchor also addresses KYC fraud and fake account creation on synthetic, cloned, or altered mobile devices. It can detect geo-fraud carried out through location spoofing, fake GPS apps, VPNs, IP cycling, and other techniques. Furthermore, it can combat transaction and On-Device Fraud carried out by attackers using fake devices, synthetic identities, and stolen credentials [1].
In addition, IDAnchor fingerprints the mobile DevOps workspace and each app release, installation, device, and session. These fingerprints are securely stored and designed to persist across device resets, app re-installs, OS updates, and sophisticated evasion techniques [1].
IDAnchor provides a feature overview that includes the detection and prevention of various mobile threats. It can identify social engineering scams where users are tricked into installing Trojan versions of legitimate apps. It also combats loyalty and referral abuse from GAID/IDFA and device resets [1].
Lastly, IDAnchor enables mobile brands to offer real-time "Is this you?" sign-in alerts, similar to those found in Apple and Google applications. This feature helps users verify their identity and ensures that only they can access their accounts, providing an additional layer of security [1].
In summary, IDAnchor enhances mobile app security by continuously verifying the trustworthiness of the entire identity assertion chain and actively defending against sophisticated mobile identity fraud and threat vectors at the device and app levels. By implementing IDAnchor, mobile brands can significantly reduce the risk of fraud and secure their users' identities.
[1] Appdome. (2021). IDAnchor™: The Mobile Identity Protection Solution. [Online]. Available: https://www.appdome.com/solutions/identity-protection/idanchor/ [Accessed: 2023-03-05]. [2] Appdome. (2021). IDAnchor™: A Deep Dive into Mobile Identity Protection. [Online]. Available: https://www.appdome.com/blog/idanchor-mobile-identity-protection-deep-dive/ [Accessed: 2023-03-05]. [3] Appdome. (2021). IDAnchor™: The Ultimate Guide to Mobile Identity Protection. [Online]. Available: https://www.appdome.com/resources/whitepapers/idanchor-ultimate-guide-mobile-identity-protection/ [Accessed: 2023-03-05]. [4] Appdome. (2021). IDAnchor™: The Mobile Identity Protection Solution for Account Takeover Prevention. [Online]. Available: https://www.appdome.com/resources/whitepapers/idanchor-mobile-identity-protection-solution-account-takeover-prevention/ [Accessed: 2023-03-05].
- IDAnchor, being a revolutionary solution for mobile app identity, can help in securing mobile banking transactions by detecting and preventing deepfake attacks, synthetic or cloned devices, emulator farms, and other forms of cybersecurity threats.
- As part of its extensive features, IDAnchor also mitigates KYC fraud and fake account creation on data-and-cloud-computing platforms by identifying geo-fraud and various techniques to combat transaction and On-Device Fraud.
- With advanced technology like IDAnchor, businesses can gain substantial benefits in finance and other industries by preventing account takeovers, loyalty/referral fraud, social engineering scams, and other mobile identity threats, ensuring a secure and trustworthy user experience.
