Investment firm to acquire Olo in a $2 billion transaction
**Thoma Bravo Acquires Olo Inc. for $2 Billion in a Significant Move for the Restaurant Technology Sector**
In a major development for the restaurant technology industry, Thoma Bravo, a leading software investment firm, has announced a definitive agreement to acquire Olo Inc., a prominent restaurant technology SaaS platform, in an all-cash deal valued at approximately $2.0 billion in equity value.
### The Acquisition Details
The purchase price for Olo is set at $10.25 per share in cash, representing a 65% premium over Olo's share price before acquisition rumors. The transaction, valued at around $2 billion, has been unanimously approved by Olo’s Board of Directors and is expected to close by the end of 2025. Following the deal, Olo will go private.
### About Olo
Founded in 2005, Olo provides a digital ordering, payments, and guest engagement SaaS platform tailored for multi-location restaurants. The company supports over 750 restaurant brands and 88,000 locations globally. In 2024, Olo generated $285 million in revenue, marking a 25% YoY growth, and was GAAP profitable in Q1 2025 with net income of $1.8 million. The company maintains high customer retention (NRR of 111%) and strong revenue per user. Notable clients include P.F. Chang’s, Nando’s, Denny’s, and Panda Express.
### Impact on the Restaurant Industry
The acquisition signals strong investor confidence in restaurant SaaS platforms amid rising digital transformation in the food service sector. By going private, Olo is expected to accelerate product innovation and expand offerings without the pressures of public markets. Enhancing Olo’s platform under Thoma Bravo's ownership could lead to more integrated, scalable solutions that help restaurant brands increase digital order volumes, streamline delivery and payment processes, and improve guest engagement.
### Future Plans Under Thoma Bravo
Thoma Bravo aims to deepen Olo’s growth trajectory by expanding its product capabilities and global reach. The firm’s expertise in scaling software companies suggests potential strategic investments in R&D and partnerships to strengthen Olo’s ecosystem of over 400 integration partners. The acquisition is part of a broader trend of private equity interest in SaaS solutions that serve the restaurant and hospitality industries, indicating future consolidation and innovation in this space.
Peter Hernandez, SVP at Thoma Bravo, expressed his excitement to work with Olo's team on growth and positioning. Olo's founder and CEO, Noah Glass, believes that partnering with Thoma Bravo will allow Olo to build on its success and accelerate its vision. Kirkland & Ellis is Thoma Bravo’s legal counsel, while Goldman Sachs acts as the financial advisor for Olo.
The acquisition marks a significant milestone in the restaurant technology sector, promising accelerated growth and innovation that will likely enhance digital ordering and guest engagement capabilities for hundreds of restaurant brands worldwide. This transaction is expected to close by the end of 2025.
[1] Olo Press Release, July 3, 2025. [2] Thoma Bravo Press Release, July 3, 2025. [3] Olo Annual Report 2024. [4] Thoma Bravo Annual Report 2024.
In this significant move for the restaurant industry and finance sector, Thoma Bravo's acquisition of Olo Inc., a prominent restaurant technology SaaS platform, will facilitate a shift in the business operations of various restaurant brands, leveraging technology for improved digital order volumes, streamlined delivery and payment processes, and enhanced guest engagement. This strategic financial investment by Thoma Bravo in Olo's technology-driven business is expected to ignite further innovation and growth, setting a new standard for restaurant finance and technology integration on a global scale.
