Investor expresses dissatisfaction with the current product name, leading to discussions about potential changes.
Explaino.ai Rebranding: A New Identity for an AI-Powered Explainer Video Platform
The AI-powered platform, Fast AI Movies, has officially rebranded to Explaino.ai. The change, which took place a few hours after resolving a domain issue, was a strategic move to better reflect the company's core function and appeal to a global audience.
The rebranding process was initiated by one of the partners at EWOR, who suggested the need for a Valley-ready branding and international appeal. The new name, Explaino, was chosen after brainstorming and validation, aiming to be simple, intuitive, and modern. The domain "Explaino.ai" was secured before the founder, Florian Scherl, departed for a two-month residency in Silicon Valley as part of the EWOR SF Residency.
The domain issue, which caused struggles with SSL certificate and redirects, was resolved at 4:00 AM, and Explaino.ai was made active. Scherl, who is the founder of Explaino.ai, had been using the name Fast AI Movies since his school days when the project involved AI-generated feature films, which no longer matched the current product. Customers often misunderstood the company’s focus, sometimes mistaking it for an agency, creating barriers especially in a conservative market like Germany.
The logo for Explaino.ai was created in the last few days before departure and finished just hours before the flight. The new landing page for Explaino.ai was ready within twelve hours. The no-code tool "Lovable" was used to implement the new landing page.
Rebranding for Explaino.ai involves more than just a new logo; it is an identity change. The meeting with the US lead occurred with Scherl feeling exhausted from lack of sleep, but the positive reception confirmed the decision to rebrand. The new name was chosen to reflect the company's goal of sharing knowledge in a decentralized and scalable way, using AI-generated animated explanatory videos.
With the rebranding, Explaino.ai is poised to make a significant impact in the explainer video market, offering a platform that transforms text into animated videos, clarifying their purpose to customers and investors alike. The new name, Explaino, is designed to be internationally understandable and avoid confusion, making it easier for people around the world to understand the company's vision and services.
- What is the new name of the AI-powered explainer video platform following its rebranding process? It's Explaino.ai.
- The new name, Explaino, was chosen to reflect the company's goal of sharing knowledge in a decentralized and scalable way, using AI-generated animated explanatory videos.
- The rebranding for Explaino.ai is not just about a new logo; it is an identity change, designed to be internationally understandable and avoid confusion, making it easier for people around the world to understand the company's vision and services.
