James Avery's 'Designs From Our Archives' Drives Customer Excitement
Texas-based James Avery Artisan Jewelry has revived customer interest with its 'Designs From Our Archives' collection. Launched in January, this monthly series has seen half of its offerings sell out. The program has been a hit with legacy customers, who shop more frequently than average.
The company's in-store associates have been instrumental in the program's success. They've handled increased foot traffic and explained the limited availability of the designs. James Avery Artisan Jewelry has also rebranded its website and emphasized its artisan roots in marketing to align with the program.
The 'Designs From Our Archives' collection features one retired design per month, available for a limited time only. This exclusivity has driven customer excitement. The company's legacy customers, who shop at least 12 times a year, have particularly embraced the program.
James Avery Artisan Jewelry's internal culture, marked by fair pay, stable schedules, and good benefits, has fueled associates' enthusiasm for the 'Designs From Our Archives' program. The program has brought the 'artisan voice' back to the brand, re-engaging legacy customers and driving sales. With 95% of its products manufactured in Texas, the company is proud to celebrate its heritage through this unique collection.
