Jeju Island Unveils NFT Visitor Cards to Boost Tourism
Jeju Island, South Korea, is set to revolutionize its tourism sector with the introduction of digital visitor cards based on non-fungible tokens (NFTs). Scheduled for launch in 2025, these cards aim to transform tourism on the island and position Jeju as a forward-thinking destination.
Jeju, the first self-governing province in South Korea to explore innovative solutions like blockchain, is taking a significant step forward. The local authorities are introducing these NFT-based cards as a loyalty tool, encouraging tourists to return regularly and boosting local economic development.
The digital cards will serve as identification, offering exclusive benefits such as discounts, event access, and travel subsidies. By embracing this technology, Jeju hopes to attract younger tourists, particularly Millennials and Generation Z, who crave digital and technological experiences. However, the island faces challenges due to South Korea's strict regulatory framework regarding cryptocurrencies and digital assets.
Jeju's NFT visitor cards, planned for launch later in 2025, mark a step towards modernization in the island's tourism sector. Despite regulatory hurdles, Jeju is committed to practical applications of NFTs and blockchain technology, setting a positive example in digital tourism.
