Jewelry merchant Joyalukkas teams up with Zoho for the digitization of its worldwide retail activities
Joyalukkas Partners with Zoho for Global Digital Transformation
In a significant move towards enhancing operational efficiency and customer service, luxury jewellery retailer Joyalukkas has partnered with Zoho to digitally transform its global entry retail operations. The India rollout of the platform is now complete, and it has been deployed in over 10 international markets, including the UAE, US, UK, Singapore, and Malaysia.
Speaking about the partnership, Mani Vembu, CEO of Zoho, emphasised the importance of delivering a consistent signature experience across global markets for luxury retail brands like Joyalukkas. He further added that the speed at which Joyalukkas has embraced this transformation speaks volumes about their vision, operational strength, and commitment to delivering customer value.
The transformation was carried out by Zoho's Enterprise Business Solutions team using a phased, consulting-led implementation approach tailored to Joyalukkas' global entry retail structure. The company sought to increase visibility, streamline processes, and ensure consistent engagement across customer service touchpoints.
Joyalukkas opted for a unified and adaptable platform designed to support its operational and employee engagement goals at scale. The platform, built to meet the demands of luxury retail, provides a unified view of the customer and enables contextual, omnichannel engagement. Powered by contextual intelligence, the platform enables personalised, real-time engagement.
John Paul Alukkas, Managing Director of Joyalukkas, stated that the transformation enables their teams to engage with customers based on a deep understanding of their preferences, behaviours, and context. The company integrated greater cohesion, intelligence, and agility into its systems as part of its digital transformation.
The platform unifies sales and service functions, centralises customer data, and enhances operational agility. It has been instrumental in the implementation of Zoho's customer service platform in over 100 stores across India. The platform operates at the intersection of craftsmanship, quality, and emotion, key aspects of luxury retail.
The platform establishes a scalable foundation for customer service innovation across global markets. By leveraging this digital transformation, Joyalukkas aims to continue delivering exceptional customer service while expanding its global entry footprint.
