JPMorgan Chase to Rebrand Nutmeg as 'JPMorgan Personal Investing' in November
JPMorgan Chase is set to rebrand its Nutmeg investment platform as 'JPMorgan Personal Investing' this November, marking a significant expansion in the UK's retail investment news. The move follows the government's push to encourage more people to invest, with the new platform aiming to cater to both new and experienced investors.
Currently, JPMorgan manages £8.5 billion in assets through Nutmeg, with over 265,000 investors using the platform. From 3 November, existing Nutmeg users will see their investing app chase as the rebrand takes effect. The new platform will maintain all of Nutmeg's current products and services, including managed investments, pensions, Isas, and digital financial planning tools. Additionally, it will introduce new features such as a wealth planner and dedicated relationship managers to provide personalized support.
Looking ahead to 2026, JPMorgan Personal Investing plans to launch a DIY investing platform. This will allow customers to buy and sell shares, bonds, funds, and other assets independently. The platform will be accessible through the Chase current account app and as a standalone product, with minimum investments starting at £100 for certain Isas and £10,000 for income investing pots.
Mark O'Donovan, chief executive of International Consumer Banking at JPMorganChase, has expressed confidence in the new offering, stating that it leverages the company's expertise and heritage to provide exceptional investment products and services. The rebrand and expansion align with the UK government's drive to promote retail investing, with targeted support set to begin from April 2024.
