Kim Kardashian's Skims Teams Up With Nike for Empowering Athleisure Collection
Kim Kardashian's shapewear brand Skims is teaming up with Nike to launch NikeSkims, a new athleisure collection. The collaboration, set to debut on Friday, aims to empower athletes with confidence and performance. It comes at a crucial time for Nike, which recently reported a 10% drop in full-year sales.
NikeSkims offers a wide range of options for customers, with seven collections and 58 styles that can be mixed and matched to create over 10,000 combinations. The collection takes a head-to-toe approach, providing a complete wardrobe solution for women. It includes four seasonal collections and three core collections: Matte, Shine, and Airy.
The collection will be available through Nike and Skims' websites, as well as select retail stores. A debut film featuring over 50 athletes, including Jordan Chiles, Sha'Carri Richardson, and Serena Williams, will promote the new line. Despite production delays, the joint venture is now ready to launch, offering style, function, and comfort to athleisure-focused customers.
NikeSkims, a joint venture between Kim Kardashian's Skims and Nike, is set to debut this Friday. With a wide range of styles and a head-to-toe approach, the collection aims to empower athletes and provide a complete wardrobe solution. The launch comes at a pivotal time for Nike, which is working on key initiatives to turn around its sales. While the leadership team for the joint venture remains unspecified, the collection is expected to be a significant addition to both brands' offerings.
