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Latest Development in AI and Autonomous Vehicles: Carousel Digital Signage for 2024

Marketing Director Amber Ward of Carousel Digital Signage offers her perspectives and opinions on the present and future influence of artificial intelligence and cloud technology within the Professional Audio Visual (Pro AV) sector.

AI and AV 2024: Digital Signage Rotation by Carousel
AI and AV 2024: Digital Signage Rotation by Carousel

Transforming Pro AV with AI and Cloud Technologies

The world of Professional Audio Visual (Pro AV) is witnessing a significant shift, thanks to the integration of Artificial Intelligence (AI) and cloud technologies. These advancements are enabling smarter, more responsive, and easier-to-manage AV environments.

One of the key beneficiaries of this transformation is digital signage. With AI, content creation for digital signage becomes simpler, making it accessible to users of all skill levels. Tools like Canva, for instance, offer a drag-and-drop interface and a variety of templates, fonts, stock photography, illustrations, audio and video clips, and more.

AI-powered digital signage software brings numerous benefits. It can analyze audience data to deliver personalized and context-aware content, optimizing engagement and advertising effectiveness. Automated scheduling and content recommendations reduce manual effort while increasing impact.

The growth of AI in AV is around 10% annually, enhancing functions like automated video editing, speech recognition, AI-powered transcription, facial recognition, and personalized content recommendations. Cloud-based AV solutions allow remote management, real-time updates, scalable content distribution, and integration with Internet of Things (IoT), facilitating smarter digital signage networks and reducing reliance on localized hardware.

The rise of agentic AI introduces intelligent agents that standardize communication across devices and platforms, enabling AV systems to “understand” each other. This reduces complexity, enhances reliability, speeds troubleshooting, and creates environments that “just work” without manual intervention.

The growing Pro AV market, expected to reach around $425 billion by 2025 and $683 billion by 2029, is driven by AI-driven solutions, cloud adoption, virtual/augmented reality, and IoT integration. Digital signage is a major contributor to this growth.

Industry leaders also emphasize the importance of designing cloud-compatible and AI-ready AV systems to future-proof deployments, improve collaboration between AV and IT teams, and integrate AV more closely into broader IT infrastructure.

Quick publication and dissemination of digital signage messages can enhance their effectiveness. It's crucial to understand the tools provided by digital signage software suppliers to achieve outreach goals. The cloud can extend the reach of digital signage beyond the office walls. AI is expected to continue accelerating digital signage workflows in the future.

For those interested in staying updated on the latest trends and news in Pro AV, the avtechnology Newsletter offers daily features, industry news, and analysis for tech managers. With 15 Thought Leaders in Next-Gen Audio, 28 in Visualization Technologies, 15 in Streaming Technologies, and 15 Manufacturers supporting the field of digital signage, there's no shortage of insights and innovations shaping the future of Pro AV.

Sources:

[1] "The Impact of AI on the AV Industry" - AV Technology Europe [2] "The Future of Digital Signage: AI, Cloud, and IoT" - Digital Signage Today [3] "The Rise of Agentic AI in Pro AV" - AV Network [4] "Canva: The AI-Based Tool Revolutionizing Digital Signage Content Creation" - Forbes [5] "Designing Future-Proof AV Systems: Collaboration between AV and IT Teams" - AV Magazine

Digital signage, being a key beneficiary of the transformation in the Pro AV industry, can now benefit from AI-powered content creation tools, such as Canva, which offer a simplified, drag-and-drop interface. AI-driven digital signage software can analyze audience data, delivering personalized and context-aware content for improved engagement and advertising effectiveness.

The growth of AI in the Pro AV market is significant, with an annual rate of around 10%, enhancing functions like automated video editing, speech recognition, AI-powered transcription, facial recognition, and personalized content recommendations. Cloud-based AV solutions facilitate smarter digital signage networks, providing remote management, real-time updates, and scalable content distribution.

Industry leaders highlight the importance of designing cloud-compatible and AI-ready AV systems, as this ensures better collaboration between AV and IT teams and integrates AV more closely into broader IT infrastructure. For those wanting to stay informed about the latest Pro AV trends and news, the avtechnology Newsletter offers daily features, industry news, and analysis.

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