Latest Updates at iGC Malaga 2025: Confidential News Reports Unveiled
In the heart of Spain, the iGaming industry gathers for the highly anticipated iGaming Club Conference Malaga 2025. Held at the NH Hotel Malaga, the event runs from May 26 to 28, with over 1,200 attendees expected, including affiliates, operators, and B2B providers.
This year's conference will showcase the latest trends in iGaming traffic, affiliate marketing, and beyond. The two-day event will feature panel discussions, speed-dating sessions, exhibitions, and networking opportunities, culminating in the prestigious AffPapa iGaming Awards.
Stay tuned as TheGamblest brings you exclusive insights and highlights from the conference.
First Panel: Surviving the SEO Warzone: Google's iGaming Massacre
Darko Ivanoski, Head of SEO at Gentoo Media, moderates a discussion on combat strategies for iGaming SEO professionals. The panel includes Emma-Elizabeth Byrne, Julian Logan, and Txema Hermoso, who share insights on long-term content resilience, data-driven tactics, and performance-driven approaches to stay ahead of Google's shifting algorithms.
In an increasingly volatile SEO landscape, the discussion unpacks the most pressing SEO challenges in the iGaming space and offers actionable insights on how affiliates, operators, and content teams can future-proof their digital presence.
Second Panel: Mending Operator-Affiliate Relationships: Marriage or Hookup?
Martins Lasmanis, CEO of Media 24, leads a panel discussion on the strained relationships between affiliates and operators. The panel features industry experts, such as Yehor, Nataliia Lavruk, Havard Lehn, and Gabriela Merino, who share their perspectives on common misunderstandings, trust issues, and the importance of alignment between both parties.
The panel dives deep into problematic areas, such as unfair payment models, communication strategies, and how to turn a failing relationship into a high-performing collaboration.
Third Panel: US Affiliates in Trouble: Why They're Struggling
The third panel explores the challenges faced by affiliates in the U.S. market, from strict regulations and rising costs to shrinking margins and complex state-by-state restrictions. Moderated by Catie Di Stefano, the panel includes Martin Calvert, Paul Puolakka, John Wright, and experts who share their insights into strategies for adaptation, diversification, and the use of platforms like TikTok, Instagram, and YouTube to remain competitive.
Fourth Panel: Essential B2B Marketing Through Social Media
Valentina Bagniya, CMO of SOFTSWISS, brings together industry leaders to explore the power of social media for B2B growth in iGaming. The panel discusses creative storytelling, transparency, performance-driven tactics, and real-world examples of thought leadership and relationship-building on social media.
Fifth Panel: AI: The New Game Changer in iGaming
Clint Griscti, Co-founder and CEO at apidae.Digital, moderates a panel on the role of artificial intelligence in revolutionizing iGaming. The discussion covers how AI enhances acquisition and retention, product optimization, security, and risk management.
Sixth Panel: Building High-performing Affiliate Systems
Clemence Dujardin leads a panel discussion on essential elements for powerful and user-friendly affiliate systems. Panelists explore adaptability, real-time reporting, innovation in tracking accuracy and automation, and performance-focused tools and data visibility for affiliates.
Seventh Panel: Why Malaga is the Hottest Investment Hub in Southern Europe
Marc Sanderson, an advisor to the Malaga Mayor, discusses the reasons behind the surge of global companies investing in Malaga. The panel highlights the city's digital infrastructure, tax benefits, supportive business environment, and cosmopolitan lifestyle, creating an attractive hub for iGaming, fintech, and tech-driven enterprises.
Eighth Panel: Why 80% of Casinos Fail Within the First Year
In the final panel, Wagner Fernandes gathers experts to discuss common mistakes that lead to the failure of white-label casinos. The panel uncovers crucial aspects such as sustainable long-term strategies, marketing, brand positioning, player retention, and technical and operational challenges that new operators often overlook.
- The panel on Mending Operator-Affiliate Relationships discussed strategies to improve communication and alignment between affiliates and operators, as understanding and trust are essential for a high-performing collaboration in the iGaming industry.
- In the seventh panel, Why Malaga is the Hottest Investment Hub in Southern Europe, experts addressed the attractive advantages of Malaga for tech-driven enterprises like iGaming, fintech, and others, including its digital infrastructure, supportive business environment, and cosmopolitan lifestyle.
