Lebanon's Areeba teams up with Entrust for Google PayTM launch, leading the market in digital payment solutions.
areeba, a leading digital payment solutions provider in Lebanon, has made history by becoming the first company to enable Google Pay for card issuers in the country. This move is aimed at meeting the growing demand from Lebanese consumers for easy-to-use payment options.
In a statement, Maher Mikati, CEO of areeba, emphasised the importance of bringing Google Pay to market swiftly. He said, "We are thrilled to introduce Google Pay, a game-changer in digital payments, to our market. This service will provide our customers with a seamless, secure, and contactless payment experience."
The strategic partnership between areeba and Entrust, a global leader in digital identity and secure issuance technologies, has been expanded to include Google Pay enablement for both Visa VTS and Mastercard MDES. This collaboration has enabled areeba to deliver a fully integrated, seamless, secure, and customer-centric experience to market faster than any other provider in Lebanon.
Thanks to the Entrust Digital Card Solution, areeba's bank and fintech customers can now enable Google Pay for their Visa and Mastercard cardholders. This means that areeba's cardholders can use Google Pay at stores equipped with contactless technology, as well as online and through apps.
Nicolas Bruley, Vice President Digital Cards at Entrust, praised the partnership with areeba, stating, "We are delighted to partner with areeba to bring Google Pay to Lebanon. This partnership expands our footprint in the Middle East and North Africa region, and we are committed to continuing to innovate and deliver secure and seamless digital payment experiences to our customers."
Advanced security features are in place to protect users' data during the Google Pay process. The Entrust mobile SDK allows cardholders to seamlessly and securely add their cards to Google Pay and instantly use it to pay wherever contactless Google Pay payments are accepted.
Enabling Google Pay and leveraging tokenization allows card issuers to provide their cardholders with a seamless and secure digital payment experience. The introduction of Google Pay eliminates the need to share cards, touch terminals, or exchange cash, making digital payments more convenient and safer for everyone.
The responsiveness and shared vision for innovation between areeba and Entrust were key to achieving this major step in digital payment innovation in Lebanon. As more and more consumers turn to digital payment methods, areeba is leading the way in providing secure, convenient, and innovative solutions for the Lebanese market.
