LinkedIn Awards Global Media Account to Publicis Media, Ousting Dentsu
Fresh Take:
Shift happens! After a hush-hush review, LinkedIn has handed over the reins of its global media business to Publicis Media, cutting ties with long-time partner Dentsu. This move signals the end of their collaboration in primary markets such as the US and UK.
Confirmed by a LinkedIn spokesperson, the company is now partnering with Publicis to explore innovative ways to reach their members and clients. Details about the agreement, however, remain slim. With this change, Publicis Media will be managing LinkedIn's global media strategy moving forward.
According to COMvergence, a media research firm, LinkedIn's global (net) media spend for 2024 is projected to hit around $220 million. Both Dentsu and Publicis Media declined to comment on the matter.
In other news, R/GA has been brought on board as LinkedIn Ads' lead creative agency. After a tough competition, R/GA took over the creative strategy for LinkedIn's ad platform business. Expect a fresh, new global creative strategy from these guys!
Here's an update from LinkedIn on the story.
Interesting Tidbits:- LinkedIn's decision to shift its media business to Publicis Media effectively puts an end to its partnership with Dentsu.- The global media spend for LinkedIn's 2024 operations is estimated to be approximately $220 million, as per COMvergence.- R/GA has been appointed as the global strategic creative agency for LinkedIn Ads, taking over from previous agencies after a competitive pitch.
- Dentsu, who previously had a partnership with LinkedIn in primary markets like the US and UK, will no longer manage LinkedIn's global media strategy due to LinkedIn's decision to hand over the reins to Publicis Media.
- In 2024, LinkedIn's global (net) media spend is projected to reach around $220 million, according to media research firm COMvergence.
- R/GA, a successful agency in securing competitive pitches, has now been appointed as the global strategic creative agency for LinkedIn Ads, taking over from previous agencies.
- LinkedIn's move to partner with Publicis Media for strategic business decisions and exploring innovative ways in technology and finance indicates a shift in its business approach, while simultaneously partnering with R/GA for creative strategy in its ad platform business.
