Live Casino Software Provider EveryMatrix Collaborates with The Palaces for First UK Turnkey Casino Partnership
The Palaces, a well-established land-based and online bingo operator, has taken a significant step in its digital strategy by partnering with EveryMatrix, a leading iGaming software provider [1]. This partnership aims to expand The Palaces' presence in the UK and Ireland, and it marks the operator's first venture in the UK [2].
The migration to EveryMatrix's tech stack provides The Palaces with the flexibility and scalability needed to grow, as well as the tools to engage its audience in new digital experiences [3]. EveryMatrix's turnkey solution is supported by three core products: advanced player account management, payments platform, and affiliate management and tracking platform [4].
Patrick Duffy, Managing Director at The Palaces, stated that this move is a significant step in their digital strategy. He expressed confidence that the partnership will enable The Palaces to drive forward its online presence and offer enhanced content, features, and promotional tools to its audience [5].
EveryMatrix's technology expansion extends its regulated market footprint, as The Palaces and Bingo Britain are the brands that have migrated to EveryMatrix's tech stack [6]. The technology provides access to new digital experiences, premium content, and the latest player bonusing tools, all of which aim to boost The Palaces' operational efficiencies and allow its brands to scale their digital footprint [7].
Ebbe Groes, Group CEO and Co-Founder of EveryMatrix, made a statement regarding the partnership, but no specific statement was provided in the text [8]. Groes' statement likely emphasises EveryMatrix's commitment to enabling global brands to enhance and maximise their offerings, as demonstrated by its partnership with The Palaces.
Overall, the partnership between The Palaces and EveryMatrix offers a holistic turnkey solution that boosts The Palaces' market reach and digital presence while streamlining operations [9]. EveryMatrix's technology is enabling The Palaces to engage its audience in new ways and provide a superior gaming experience, ultimately leading to increased revenue growth.
Technology plays a crucial role in this partnership between The Palaces and EveryMatrix. The migration to EveryMatrix's tech stack equips The Palaces with the necessary tools to engage its audience in new digital experiences, promoting operational efficiency and scalability, essential for growth.
