Marketing giant Omnicom takes ownership of Ascential's commercial venture Flywheel, investing $835 million.
🚀 Breaking News: Omnicom, the world's second-largest marketing titan, snags the digital commerce division of Ascential for a whopping $835 million (£688 million)!
What's that shining gem they got their hands on? None other than Flywheel, a game-changing platform that's been revolutionizing eCommerce since 2014. With nearly 2,000 employees and operations across the globe, Flywheel's footprint stretches from the Americas to APAC and China, serving more than 400 digital marketplaces.
Celebrate, fellow retail maestros! Flywheel's cutting-edge platform equips you with the power to monitor and measure your eCommerce performance in near-real time. The goal? Better sales and a stronger market share, of course! And with the addition of the 11 Ascential digital commerce brands now living under the Flywheel umbrella, the future has never looked brighter.
Get ready to witness Ascential's Chief Executive Duncan Painter join the Omnicom crew as the new digital commerce division CEO. He's got big plans for us, I can feel it!
Now, let's dive into what makes Flywheel so special.
🤖 AI-Powered Superpowers: Flywheel integrates AI-powered assistants for complex commerce ecosystems, tailor-made to boost customer satisfaction and drive revenue growth. It's API-first foundation and dynamic data capabilities allow for flexible, scalable eCommerce operations that can keep up with the needs of the ever-evolving digital landscape.
🧰 Unified Best-in-Class Services: Flywheel lays the foundation for the future of digital commerce by combining tailored expertise with cutting-edge software. This fusion of brainpower and technology aims to deliver user-friendly, advanced solutions that cater to ever-changing market demands.
🗺️ Comprehensive eCommerce Site Management: Sick of managing eCommerce sites like it's 1999? Flywheel's got you covered with free staging sites, automated backups, collaboration tools, 24/7 expert support, and rapid, secure cloud hosting for that smooth site speed you crave.
🛍️ Embedded Marketing Tools: Let's talk revenue! Flywheel's platform comes equipped with marketing automation tools and SEO-focused AI that empowers content teams to create, launch, test, and optimize campaigns without breaking a sweat. Say goodbye to extensive custom development—let Flywheel handle the heavy lifting!
🌨️ Flywheel's Customer Journey Accelerator: Ready to tackle the digital realm with the strategy of a master tactician? Flywheel's customer-centric growth model is engineered around four essential stages: Activate, Adopt, and customer retention strategies. With onboarding tools, client engagement features, and continuous value delivery, Flywheel ensures customers transform from prospects to loyal users.
🤝 Channel Enablement: Flywheel's Magical Friend Znode version 10 gives clients the power to modernize their eCommerce operations and expand into new markets, weaving content with commerce and transforming those siloed operations into profitable, unified experiences.
Grab your popcorn, retail warriors, because the digital commerce game just got a whole lot more exciting! 🍿🎫
In the rapidly advancing business landscape, Flywheel's AI-integrated platform, bolstered by technology, serves as a game-changer, revolutionizing eCommerce operations and fostering growth in the finance sector. With its unified best-in-class services, comprehensive site management, embedded marketing tools, and customer journey accelerator, Flywheel offers user-friendly, advanced solutions tailored to meet evolving market demands.
