Michael Kassan's New Venture, 3C Ventures, Aiming to Shape CES's Future
Michael Kassan's 3C Ventures Makes Appearance at CES Event
Michael Kassan, the man who put the Consumer Electronics Show (CES) on the radar, is back with a bang! After nearly four decades of attending CES, he's launched a new company, 3C Ventures, to steer the upcoming era of this technological fiesta.
Fondly remembered for bringing top-tier thought leaders to the arena under MediaLink, Kassan's latest venture aims to pave the way for the next generation of CES attendees. These include tech mavericks joining forces with trailblazing marketers and visionary brands.
Last year, Kassan parted ways with his former company, MediaLink, as well as Creative Artists Agency (CAA), following a series of legal battles. However, undeterred, he seized the opportunity to found 3C Ventures, a strategic advisory firm hinging on three core strategies: consulting, convening, and co-investing.
Digging Deeper
3C Ventures sprung up in 2024 with the goal of turbocharging clients' growth across media, technology, and business sectors. Michael Kassan's reputation within the advertising and media industry—bolstered by his successful tenure at MediaLink—enables 3C Ventures to deliver customized consulting services to help clients traverse the complex and ever-evolving technological landscape.
While the specifics of 3C Ventures' involvement at CES have yet to be disclosed, given Kassan's extensive network and expertise, we can expect his firm to team up with CES indirectly through partnerships, collaborations, or advisory work.
Moreover, Kassan has also launched a podcast called "Good Company", where he discusses the intermingling of business, media, technology, and entertainment with top industry players[3][4]. Although explicit connections to CES participation are not evident, Kassan's fascination with AI and marketing solutions driven by technology remain apparent in his recent appointment to the board of Cognitiv, an AI-centric adtech firm[1][2].
The Road Ahead
As 3C Ventures carves its path forward, speculation about its future CES collaboration is rife. With its founding principle of fostering innovation and strategic growth, there's no doubt that this new venture may make significant strides at prestigious tech events like CES. Stick around to witness the fascinating unfolding of Michael Kassan's latest endeavor!
- Michael Kassan, known for his role in shaping the Consumer Electronics Show (CES), has launched a new venture, 3C Ventures, aiming to guide the future of this event in the technology industry.
- 3C Ventures, established in 2024, focuses on turbocharging client growth across media, technology, and business sectors, leveraging Kassan's reputation and expertise within the advertising and media industry.
- As 3C Ventures moves forward, it may collaborate or form partnerships with CES, given Kassan's extensive network and industry connections.
- Beyond CES, Kassan has also launched a podcast, "Good Company," where he discusses the intersections of business, media, technology, and entertainment with top industry players, echoing his interest in AI and marketing solutions.
