N Brown Partners with True Fit for Data-Driven Personalisation
N Brown, a leading UK clothing and footwear retailer, has teamed up with True Fit for a data-driven personalisation initiative. The partnership aims to enhance customer experience and operational efficiency, as announced by Adam Warne, N Brown's Chief Information Officer.
N Brown, known for its size-inclusive fashion for customers size 20+ and age 50+, will integrate True Fit's suite of solutions across its JD Williams, Simply Be, Jacamo, Ambrose Wilson, and Fashion World brands. True DiscoveryTM will provide personalised product recommendations based on customers' fit and style preferences. True InsightTM will empower data-driven marketing, merchandising, and design decisions. True ConfidenceTM will offer personalised fit ratings and size recommendations, while True 360TM will enhance N Brown's customer view and CRM through AI.
Jessica Murphy, Co-Founder and Chief Customer Officer at True Fit, expressed enthusiasm about the collaboration, stating that it will help N Brown deliver better fitting products and boost customer satisfaction.
The partnership between N Brown and True Fit is set to transform the retail giant's approach to personalisation. By leveraging True Fit's innovative solutions, N Brown aims to provide customers with products that not only fit well but also align with their unique styles, ultimately enhancing their shopping experience.
