National Painting Competition Announced by Maxilite by Dulux for Participating Artisans Nationwide
The Maxilite - Golden Roller contest is a national competition in Vietnam for painters and painting contractors, organized by Maxilite by Dulux. The contest aims to recognize and reward skilled painters in the industry.
Key Features of the Competition
The Maxilite - Golden Roller contest is packed with exciting features. Participants can showcase their creativity and craftsmanship by producing videos that highlight the outstanding coverage ability of Maxilite Che Phu Hieu Qua by Dulux Interior.
The competition offers hundreds of exciting weekly prizes, with a total prize pool exceeding VND200 million ($7,644). The top three finalists each receive a cash prize of VND 30 million (approximately $1,146 USD), a trophy, and the prestigious “Golden Roller” award, symbolizing the highest achievement in the contest.
The event appears to be part of Maxilite’s broader strategy to engage with the painter community and elevate industry standards. It also coincides with product launches aimed at optimizing customer experience, indicating a synergy between the contest and market outreach efforts.
Community Initiatives
In its first season, inspired by the "Vietnam Favourite Colour" collection, Maxilite by Dulux donated nearly 10,000 litres of paint to renovate over 20,000 square metres and complete 10 murals at underprivileged schools across Vietnam. The competition is also part of Maxilite’s broader strategy to engage with the painter community and elevate industry standards.
The "Paint the Future" community campaign, initiated by Maxilite by Dulux on August 14, includes a series of activities to renovate learning spaces in schools nationwide. The grand champion of the contest will have the opportunity to accompany Maxilite by Dulux in various media activities and repaint underprivileged schools across the country.
Competition Structure
The competition is held online and consists of two official rounds. In Round 1, themed "A day at work with Maxilite", participants are invited to creatively share short videos capturing their work routines or impressions of Maxilite by Dulux. The top 20 finalists will advance to round two, themed "Show your skills with Maxilite", from August 22-September 5.
Fostering a Lasting Bond
Entering its second season, the programme is aiming to foster a lasting bond between the brand, painters, and the community through tangible and meaningful actions. Nguyen Phi Anh Dao, marketing and product management director of AkzoNobel ASEAN, shared that the competition aims to foster a generation of painters who are not just experts in their field but also take pride in their role in building a better community.
[1] Source: Maxilite - Golden Roller contest official website
[2] Source: Maxilite by Dulux official website
- Businesses within the technology sector could partner with Maxilite by Dulux for marketing opportunities, as the Maxilite - Golden Roller contest has a strong online presence and a cooperation strategy that aims to elevate industry standards.
- The Maxilite - Golden Roller contest, while primarily focusing on the painting industry, could also incorporate elements of finance, such as investment in educational infrastructure, as shown by Maxilite's community initiative of donating paint to underprivileged schools, which significantly impacts Vietnam's future generations.
