New leadership takes over at Wuzzuf and Forasna as Ameer Sherif hands over the CEO roles; he shifts focus towards venture capital and public policy endeavors.
Ameer Sherif, the co-founder and long-standing CEO of BasharSoft, has stepped down from his role after 12 years and assumed the position of Chairman of the Board. His departure marks a new chapter for the technology company, which is best known for its leading online job platforms Wuzzuf and Forasna.
In a strategic move, Sherif Hashem, who joined BasharSoft in mid-2020 to lead corporate development and investor relations, has been appointed as the new CEO. Under Hashem's leadership, BasharSoft is set to expand its employment product offerings and drive growth, particularly in Saudi Arabia and the Gulf Cooperation Council (GCC) region.
Ahmed Mahdy has been appointed as a Strategic Advisor to support this expansion effort. The company's current strategy, as evidenced by these appointments, is to strengthen its market presence and engagement in these Middle Eastern markets through strategic leadership.
However, while BasharSoft is actively scaling within Saudi Arabia and the GCC, there is no explicit information about direct expansion plans into emerging markets in Africa or specific new product offerings for those markets.
Despite this, the growing ecosystem for digital and AI-powered platforms supporting digital transformation in related innovation and tech centers in the region, such as TIEC in Egypt, suggests potential indirect opportunities for BasharSoft’s employment platforms to leverage regional digital growth trends.
In an interview, Sherif Hashem expressed his belief that consolidation across multiple emerging markets using BasharSoft’s employment platforms coupled with localized market expertise will deliver 10x growth and value to their customers and investors. He also mentioned plans to launch new HR and recruitment products and services to their large customer base and consolidate across multiple emerging markets.
The African continent presents unique challenges and opportunities in employment for BasharSoft, as they aim to replicate their success in Egypt. As the company continues to grow and evolve, the future holds exciting possibilities for BasharSoft and the job market in Africa.
Local backers of BasharSoft include Endure Capital, A15, and several angel investors. The company has raised more than $10 million in tech venture capital funding from global investors. With a strong financial backing and a strategic vision, BasharSoft is well-positioned to make significant strides in the job market across multiple regions.
In light of these developments, BasharSoft's new CEO, Sherif Hashem, intends to leverage technology to expand employment product offerings and drive the company's growth, particularly in Africa, as expressed in an interview. With a belief that consolidation and local expertise will generate 10x growth, Hashem also plans to launch new HR and recruitment products and services.
Under its strategic vision and strong financial backing from investors like Endure Capital and A15, BasharSoft aims to make significant inroads in the African job market, presenting both challenges and opportunities for the company.
