Next-Generation Television (NextGen TV) is now accessible in approximately 76% of American households, as reported by Pearl TV.
In a significant leap for television technology, NextGen TV broadcasts are now available in more than three out of four (76%) U.S. households, according to recent reports. This development, spearheaded by Pearl TV, highlights new technologies offering improved audio and video capabilities, interactivity, and innovative features for TV viewers.
Broadcasters nationwide are gearing up to explain the benefits of NextGen TV following November's election, with promotional advertisements set to begin running. In 46 U.S. markets, TV channels on NextGen TV are now delivered through internet connections, expanding the reach of local broadcasters and sports programming.
One of the key features of NextGen TV is its ability to provide weather information directly to viewers. With a simple touch of a button, viewers can access up-to-date weather news, adding value to their viewing experience.
The Run3TV broadcast application works seamlessly with NextGen TV sets, enabling various interactivity features. For instance, viewers can now pause live TV, resume it later, or even re-start a show if they join midway – a feature known as Program Re-Start capability, which has been introduced in selected markets this summer.
High Dynamic Range (HDR) is also available from broadcasters in some 80 million households, offering a more vibrant and lifelike viewing experience. Major broadcast groups, represented by Pearl TV, and manufacturers are waiting for regulatory clarity from the FCC to begin full-scale production of NextGen TV devices.
Notable companies planning to introduce new NextGen TV receivers to the U.S. market in the coming months include Panasonic, which is re-entering the U.S. TV market with new NextGen TV receivers. The announcements regarding new receivers, improved HDR, and a new promotional campaign for NextGen TV were made just ahead of the NAB Show New York on October 9 and 10.
The consumer website www.watchnextgentv.com provides comprehensive information about HDR, Dolby ATMOS, and interactive applications. ADTH will soon introduce a tiny USB plug-in receiver to add NextGen TV to consumer's existing screens.
As the third year of a professionally-produced NextGen TV broadcast campaign has been announced, it is expected that the number of viewers and awareness will grow, especially with the addition of NextGen TV service in several large metropolitan areas. Millions of viewers have already been reached by the campaign on TV and online.
With its expanding reach and innovative features, NextGen TV is set to revolutionise the television viewing experience for millions of households across the U.S.
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