Next-generation TV rollout details: Where and when can we expect ATSC 3.0 transmissions? (Updated: January 23, 2025)
NextGen TV Deployment Advances in the United States
As of January 2025, the deployment of NextGen TV (ATSC 3.0) in the United States has made significant strides, with over 80 U.S. markets transmitting ATSC 3.0 signals, covering over 75% of the population [2][1][5].
The advancement in NextGen TV adoption is evident in the increasing number of NextGen TV-capable devices in consumers' hands, with estimates suggesting that more than 14 million such devices will have shipped by the end of 2024 [1]. Brands offering these products include Sony, Samsung, Hisense, TCL, RCA, and Panasonic, with approximately 75 models available at retail [1].
Broadcasters have voluntarily deployed NextGen TV, reflecting strong market readiness for the transition. However, a formal, industry-wide date-certain transition plan from the Federal Communications Commission (FCC) is yet to be set [1][2][3][4]. The National Association of Broadcasters (NAB) has proposed a cutoff by February 2028 for top markets and a full transition by February 2030 for all stations [1][2][3][4].
NextGen TV offers advanced features such as superior picture and audio quality (including 4K HDR), interactive IP-based content delivery, enhanced emergency alerting with multilingual and geo-targeted messages, and better support for mobile devices [2][5].
For more information, visit watchnextgentv.com. Tom's Guide, a sister brand of TV Tech, also provides a list of recommended NextGen TV sets [1].
| Aspect | Status as of January 2025 | |---------------------------------|------------------------------------------------| | Markets with ATSC 3.0 broadcasts | Over 80 U.S. markets (75%+ population coverage)| | Devices in consumer hands | ~14 million NextGen TV-capable devices | | FCC transition plan | Industry urges FCC for a date-certain sunset of ATSC 1.0; proposed dates by NAB are Feb 2028-2030 but no official FCC date yet | | Broadcast features | 4K HDR video, interactive features, improved emergency alerts, IP delivery |
As the U.S. continues to advance in NextGen TV deployment, a formal government-mandated transition plan with set deadlines is still pending FCC finalization as of early 2025 [1][2][3][5]. Additional cities within the United States that will be capable of broadcasting ATSC 3.0/NextGen TV signals include Burlington, Vt.-Plattsburgh, N.Y., Chattanooga, Tenn., Cleveland-Akron, Ohio, Davenport, Iowa-Rock Island-Moline, Ill., Asheville, N.C., Memphis, Tenn., Providence, R.I.-New Bedford, Mass. [1].
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