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Norton's V4 Model Transitions Under New TVS Governance, Signaling a Fresh Era

British icon, Norton motorcycles, resurfaces with the debut of its new superbike, the Norton V4, following its acquisition by India's TVS Motor Company.

TVS Takes Over Norton Motorcycles, Marking a Turning Point with Version V4
TVS Takes Over Norton Motorcycles, Marking a Turning Point with Version V4

Norton's V4 Model Transitions Under New TVS Governance, Signaling a Fresh Era

The motorcycling world is abuzz with excitement as TVS Motor Company prepares to unveil its latest creation – the Norton V4. This highly anticipated superbike promises to be a formidable competitor in the liter-class segment, combining TVS's engineering prowess with Norton's rich racing heritage.

A Premium Ride with a Distinctive Look

The Norton V4 features sharp fairings, sculpted bodywork, and an unmistakably premium finish that stays true to Norton's racing roots while incorporating modern engineering. The bike boasts a futuristic design with a sharp LED headlight with DRL, underbelly exhaust for better balance and aesthetics, triangular taillight, and a matte black frame.

Powerful Performance and Advanced Features

Under the hood, the Norton V4 houses a 1,200cc 72-degree V4 engine producing about 185 hp and 125 Nm of torque, Euro 5+ compliant, paired with a six-speed transmission. Electronics include ride-by-wire throttle, multiple riding modes, cornering ABS, traction control, a six-axis IMU, and a 6-inch TFT display. The bike's chassis uses a twin-spar aluminum frame, and it is equipped with Öhlins semi-active suspension, including a rear shock with hydraulic preload adjuster, and Brembo Hypure monobloc calipers for braking.

Competitive Pricing and Global Availability

Positioned as Norton’s flagship superbike, the Norton V4 is designed to rival competitors like the Ducati Panigale V4, BMW M 1000 RR, and Aprilia RSV4. With aggressive pricing estimated around £25,000 to £30,000 (~Rs 30-36.5 lakh), the Norton V4 offers a competitive edge in the market. The bike is expected to be homologated for global markets, including Europe and possibly the U.S.

A Significant Update from the V4SV Model

The Norton V4 represents a significant update from the earlier V4SV model, with a focus on competitive pricing and advanced technology. This reboot reflects TVS’s commitment to preserving the brand’s British legacy while steering it toward global relevance.

The Road to Global Debut

The new Norton V4 is expected to make its global debut on November 4, 2025, at the EICMA 2025 event in Milan, Italy. An official launch in India is planned by the end of 2025. The model is currently undergoing road testing and is expected to be production-ready.

In summary, the Norton V4 superbike is a powerful mix of heritage, innovation, and corporate revival. With its distinctive design, cutting-edge performance features, and competitive pricing, the Norton V4 is poised to make a lasting impact on the superbike market.

| Specification/Feature | Details | |-------------------------------|-------------------------------------------------------| | Engine | 1,200cc, 72-degree V4, 185 hp, 125 Nm torque | | Compliance | Euro 5+ | | Transmission | 6-speed | | Design Features | Futuristic styling, LED headlight with DRL, underbelly exhaust, matte black frame, triangular taillight | | Suspension | Öhlins semi-active front fork and rear shock with hydraulic preload adjuster | | Brakes | Brembo Hypure calipers | | Electronics | Ride-by-wire, multiple riding modes, cornering ABS, traction control, six-axis IMU, 6-inch TFT display | | Pricing | Approx. £25,000–£30,000 (Rs 30–36.5 lakh) | | Launch Dates | Global debut at EICMA 2025 (Nov 4), India launch late 2025 |

World technology is about to revolutionize the sport of motorcycling with the upcoming release of the Norton V4 superbike, featuring a unique blend of innovation and racing heritage. This cutting-edge vehicle promises to challenge leading competitors like the Ducati Panigale V4, BMW M 1000 RR, and Aprilia RSV4, not just in performance but also in design and pricing, possibly influencing a wave ofchange in the world of sports.

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