Ontario and EveryMatrix Introduce Latest Casino Operating System
In a significant move, Pinnacle, a renowned sportsbook and casino operator, has partnered with EveryMatrix to launch its new online casino in Ontario, marking EveryMatrix’s debut in the North American market with its CasinoEngine platform[1][5].
This partnership allows Pinnacle to leverage EveryMatrix’s technology, providing Ontario players with a comprehensive online casino experience. The CasinoEngine platform, known for its ability to aggregate numerous game providers, offers an extensive content library, enhancing the variety and quality of casino games available[1][5].
As part of this collaboration, Pinnacle will integrate BonusEngine, EveryMatrix's bonusing tool, in the second phase of the rollout. BonusEngine includes a host of bonus types and an AI-powered bonus abuse solution, Bonus Guardian[2]. This will enable Pinnacle to tailor campaigns, target specific audiences, and reward players more efficiently[3].
In addition, Pinnacle will also integrate other engagement tools from EveryMatrix’s EngageSuite, going forward. These tools are designed to enhance player engagement and retention[4].
The CasinoEngine platform offers dedicated account management and 24/7 gaming support, ensuring a smooth and reliable gaming experience for Pinnacle’s Ontario players[1]. Moreover, it provides integration with third-party platforms and wallets, offering a seamless user experience[6].
Ontario's online gambling market has been flourishing, with online gambling holding an 88% market share in Ontario, as per the latest iGaming Ontario market report for June[7]. In June alone, Ontario generated $243 million in revenue from online casinos[8].
EveryMatrix, with its North American licenses in Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania, is well-positioned to support Pinnacle’s ambitions in Ontario[9]. Stian Enger, CEO of EveryMatrix, announced this launch, expressing his excitement about the company’s first North American launch[10].
Pinnacle has been operating in the Ontario market since September 2022[11]. Its casino brand outside of Ontario has been driven by CasinoEngine since last October[12]. This collaboration has expanded Pinnacle’s content offering, providing access to a portfolio of over 31,500 games[13].
In conclusion, this strategic partnership between Pinnacle and EveryMatrix strengthens Pinnacle’s presence in Ontario’s lucrative iGaming sector by leveraging EveryMatrix’s dynamic casino platform technology[1][5]. It brings a new bonus tool, enhanced player engagement, and a wide range of casino games to Ontario bettors, marking a key milestone for EveryMatrix in the North American market.
[1] https://www.everymatrix.com/press-releases/everymatrices-casinoengine-goes-live-in-north-america-for-the-first-time-in-ontario/ [2] https://www.everymatrix.com/products/bonus-engine/ [3] https://www.everymatrix.com/press-releases/pinnacle-and-everymatrix-partner-to-power-pinnacles-new-online-casino-in-ontario/ [4] https://www.everymatrix.com/products/engage-suite/ [5] https://www.pinnacle.com/en/news/pinnacle-and-everymatrix-partner-to-power-pinnacles-new-online-casino-in-ontario [6] https://www.everymatrix.com/products/casinoengine/ [7] https://www.igamingontario.ca/about/market-reports [8] https://www.thestar.com/business/2023/01/19/ontario-online-casinos-generate-243-million-in-revenue-in-june-as-market-grows-rapidly.html [9] https://www.everymatrix.com/about/ [10] https://www.everymatrix.com/press-releases/everymatrices-casinoengine-goes-live-in-north-america-for-the-first-time-in-ontario/ [11] https://www.pinnacle.com/en/news/pinnacle-and-everymatrix-partner-to-power-pinnacles-new-online-casino-in-ontario [12] https://www.everymatrix.com/press-releases/pinnacle-and-everymatrix-partner-to-power-pinnacles-new-online-casino-in-ontario [13] https://www.everymatrix.com/press-releases/pinnacle-and-everymatrix-partner-to-power-pinnacles-new-online-casino-in-ontario
EveryMatrix's technology, through the CasinoEngine platform, is now powering Pinnacle's new online casino in Ontario, signifying EveryMatrix's first entry into the North American market. Furthermore, due to this collaboration, Pinnacle will be incorporating BonusEngine, a bonusing tool from EveryMatrix, in the second phase of their rollout.
