Paris Saint-Germain, contender in the Champions League, discloses its Bitcoin-backed treasury.
Paris Saint-Germain (PSG), a prominent football club in Europe, has disclosed that it has Bitcoin on its balance sheet – a first for the global sports industry. The announcement was made during the Bitcoin 2025 conference in Las Vegas, with Par Helgosson, head of PSG's innovation hub PSG Labs, confirming that a portion of the club's fiat reserves was converted into Bitcoin in 2024 and is still being held.
In contrast to other sports clubs with crypto exposure, which have predominantly leaned on fan tokens, NFT collectibles, or sponsorship deals, PSG is taking a different approach by directly backing the digital asset. Helgosson stated that the club's strategy aligns with its global fanbase, primarily composed of individuals under 34 years old, who are already immersed in digital culture and decentralized finance.
The market responded swiftly to the news, with PSG's Fan Token, launched in 2018 via Socios, surging to $2.75 before stabilizing to $2.42. Additionally, PSG maintains a validator on the Chiliz blockchain, with all staking rewards pledged towards token buybacks, further reinforcing PSG's blockchain presence with long-term community incentives.
The move positions PSG as the first professional sports franchise to publicly adopt Bitcoin as a treasury asset. As of mid-2025, no other professional sports franchises have been reported to hold Bitcoin as a core treasury reserve on their balance sheets.
Major institutions like GameStop have also revealed BTC purchases, fueling interest in Bitcoin as a store of value. While some club owners may personally invest in Bitcoin, the clubs themselves have not officially adopted Bitcoin as a treasury asset.
In summary, PSG's decision to hold Bitcoin as a treasury asset is unprecedented among professional sports franchises, signaling a shift toward mainstream institutional adoption of Bitcoin as a long-term store of value.
- Theconversion of a portion of Paris Saint-Germain's (PSG) fiat reserves into Bitcoin in 2024 indicates the club's direct backing of cryptocurrency.
- Instead of relying on fan tokens, NFT collectibles, or sponsorship deals, PSG is differentiating itself by holding Bitcoin on its balance sheet.
- As a reflection of the club's global fanbase, mostly composed of individuals under 34 years old, PSG's strategy aligns with the digital and decentralized finance culture.
- The surge of PSG's Fan Token, launched in 2018 via Socios, to $2.75 following the Bitcoin announcement and its subsequent stabilization to $2.42 suggests market interest.
- In addition to operating as a validator on the Chiliz blockchain, PSG pledges all staking rewards towards token buybacks, solidifying their blockchain presence with long-term community incentives.
- By adopting Bitcoin as a treasury asset, PSG is leading professional sports franchises in publicly embracing Bitcoin, unlike other institutions with personal investments.
- The decision by major institutions like GameStop to purchase Bitcoin highlights increasing interest in Bitcoin as a store of value.
- The unique move by PSG demonstrates a potential shift towards mainstream institutional adoption of Bitcoin, signifying its long-term potential as a store of value within the sports finance landscape.
